Interviews

Tobias Fagerlund – Spiffx – Building a Knowledge First Betting Platform

Five months after its float on the Nordic NASDAQ, Team SBC catches up Spiffx CEO Tobias Fagerlund as the ambitious  risk/arbitrage betting platform looks for European expansion and to bring new trading mechanisms to the sports betting market. Fagerlund details to SBC readers, how Spiffx’s unique platform has been developed for the professional market, as the company seeks to become a …

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BOF Insight:- Peter Bertilsson – Metric Gaming – Football Betting & Innovation

SBC begins the week by speaking to Metric Gaming CEO Peter Bertilsson on the innovation of football betting markets. A year after its full launch, Metric Gaming has looked to boost in-play betting engagements by offering ‘Super Live’ markets for partner operators. Peter Bertilsson: An advocate for industry innovation, Bertilsson has held numerous executive and governance roles at leading gambling …

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Darren Moore: Extra effort needed to promote better class horseracing

Cheltenham offer

Owner of BettingGods.com and horseracing tipster Darren Moore believes that horseracing can do more to appeal to a wider customer base. SBC: What do you believe horseracing needs to do to appeal to a wider audience? Darren Moore: The large number of people who work during the week and rarely get the chance to go or watch racing should be …

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Phil Shaw – Fantasy iTeam (FiT) – Mobile Goals Insight

Having created this season’s fantasy football game for The Mirror, as well as the recently announced partnership with Goal.com, it’s a busy time over at Fantasy iTeam (FiT) HQ. Commercial Director, Phil Shaw, took some time out of their hectic schedule to discuss all things fantasy football with SBC. ________________________ SBC: The Mirror’s iTeam Premier League Fantasy Football game is …

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bettingexpert: How bookmakers’ bonuses are being used for the new season

Gavin Moore, regional manager at Better Collective – the operator of super affiliate bettingexpert.com, looks at how bookmakers are attracting punters ahead of the new football season. SBC: With the football season back in swing, how have bookmakers been gearing up? GM: It is clear to see that the bookmakers have been starved of a major football competition this summer, …

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Marco Blume – eSports: Pinnacle Strikes First

With the eSports event of the year The International now under way, SBC got in touch with the Head of Sportsbook at Pinnacle, Marco Blume, to discuss the tournament, the $100,000 (£64,000) betting limits, and how the company are making waves in the world of eSports betting. SBC: Given the phenomenal growth in eSports in the past two years, are you …

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Adam Stickland – TXODDS – Enhancing the Data Game

Ahead of the start of a new Premier League season on 8 August, SBC speaks to Adam Stickland Marketing Manager of TXODDS, API and XML sports feed and data specialists.  Stickland gives detailed insight into data and feed set ups of sports betting operators, and how they could be optimised to improve engagement and operations as bookmakers focus on Multi-Channel …

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Michal Palecek – Gamblified – eSports: Shoot to Thrill

As the two industries’ of gaming and betting merge ever closer, one company based in the Czech Republic are taking advantage of this situation by focussing their efforts on a particularly niche area of these aligning markets. Gamblified recently released Dead Trigger 2: eSports Tournament in alliance with Cashplay. This is a gamblified version of the popular Zombie shooter game, …

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Darius Eghdami – FansUnite – Social Betting: Why Virtual is a Reality

FansUnite was started by three sports fans in Canada, and intends to be a site for fellow fans offering transparency, fun, and top wagering advice via its social betting platform and community. FansUnite  utilises virtual currency meaning, should they opt to, users are able to bet on sports without the risk of losing any actual money. A place for gamblers of …

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EIG 2015 – Rahul Sood – Unikrn – eSports: Creating a competitive dynamic

Introducing eSports to the gambling sector will be a key theme at EIG 2015 (Berlin  Arena Halle 20-22 October). The rise of competitive platforms in eSports has seen a number of questions being asked of this contemporary industry SBC caught up with Rahul Sood Co-Founder and CEO of Unikrn, an eSports competitive platform that plans to lead this exciting and …

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