William Morris, Head of International Horse Racing at SIS, discusses the importance of providing a diversified racing portfolio in today’s marketplace, before identifying a couple of international ‘race meets’ which now form a crucial part of the company’s content portfolio. SBC: First of all, how important is it to be able to offer a diverse racing portfolio in today’s marketplace? …
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Founded back in 2017 by Jamie Mitchell and Wayne Stevenson, Low6 is on a mission to help both franchises and rights holders monetise their mobile applications. While the first iteration of Low6 was to score the lowest number of points based on a particular racecard, the company has ‘evolved immensely’, with commercial deals now spanning 22 UK football clubs, UFC …
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For iGaming industry suppliers, choosing the right platform partners is key to ensuring your content reaches the widest range of different operators, explained Ivan Piorischin, Product owner at Soft2Bet. But with so many platforms to choose from now, how can companies ensure that they pick the right one? According to Piorischin, working with B2B providers can provide a ‘cost effective’ …
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In 2021, industry eyes have shifted to French market developments, where top legal scholar Isabelle Falque-Pierrotin serves as the first leader of new regulatory agency L’Autorité Nationale des Jeux (ANJ). Speaking exclusively to SBC, Falque-Pierrotin shares ANJ’s objectives to develop a ‘unified era’ for French gambling by modernising its laws whilst balancing enterprise needs with social responsibility duties… Can the ANJ deliver …
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Following the inaugural “FSB Meets…” with Mark Blandford late last year, the series continues with Chris Graham – Head of Marketing at FSB – speaking to SBC’s very own CEO & Founder, Rasmus Sojmark. In a fascinating discussion, Sojmark looks back at his Danish roots, reveals his inspiration for setting up SBC and touches on the proudest moments in his …
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Automation, personalisation and that all important Netflix-style experience are hot topics on this year’s operator agenda. With that in mind, we sat down with Alex Kornilov (pictured), Managing Director for Parimatch’s new global innovation partner, Betegy, to talk through how his company is bringing the latest in tech to the B2C marketing space. SBC: Your recent landmark ‘global innovation’ deal with …
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With the pandemic continuing to disrupt the retail betting sector across the world, the possibility of things returning to ‘normal’ in 2021 might still appear to be a distant hope. But according to George Shamugia (pictured below), CEO of Singular, this presents new opportunities for operators to make the shift towards online betting. Speaking to SBC, Shamugia looks at why, …
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In the early days of iGaming, a handful of platform providers held sway, dominating the market and limiting the choice of operators. However, a new breed of supplier has now emerged and is offering valid alternatives, particularly in emerging markets. With that in mind, as regulation is passed for more of these new markets around the world, are operators still …
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Countries nearer the US border tend to prefer US-style bets, while those further south have more in common with Europe in terms of culture and so often favour European-style bets on racing. That was a key message from Angel Calderón (pictured), Digital Sales Manager at SIS, as he spoke about his company’s pursuit of new customers in Latin America (LatAm) …
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The pandemic has brought about a ‘step change’ in the development of the Italian betting market, said Microgame CEO Marco Castaldo (pictured, left), who believes that operators are now beginning to realise the online growth potential. Speaking ahead of next week’s SBC Digital Italy, he explained why those operators who can differentiate the overall user experience by specific player segments …
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