Interviews

Phil Neville: you want transparency in football

Former Everton, Manchester United and England footballer, and now BBC pundit, Phil Neville has become an ambassador for football prediction platform Predikta. Here he discusses why he signed up and his take on the FA’s betting ban. SBC: Being a professional footballer, there must have been lots of travelling. How did you and your team mates kill time? PN: You’re …

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Lennart Gillberg: establishing Spiffx as the alternative market place

Preparing his company for a Noridic OMX NASDAQ IPO, Spiffx Founder Lennart Gillberg explains to SBC why he is bringing the innovative new betting exchange to the market and his company’s goals for 2015.  SBC: Can you outline your corporate journey from creating an alternative betting exchange to listing on the Nasdaq Nordic OMX? Lennart : We started four years ago by having …

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Enetpulse’s Jesper Kamp – challenging the current data offerings

Jesper Kamp, Business Development Manager at Enetpulse, discusses the firm’s new live betting data product and how the firm intends to challenge the current offerings on the market. Enetpulse has just entered the football data supply sector. Why now and what do you offer that is not already on the market? For quite a while we have felt the in-play …

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Roy Clements – STATS is bringing fantasy to life

Roy Clements, Managing Director, UK for STATS, explains how the firm is continuing development on its award-winning fantasy sports product. SBC: Hi there, can you give further details of STATS’ fantasy sports product and where you feel it fits in with the sports data and insights solutions you provide? RC: Our Fantasy unit has been in operation for more than …

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Simon Hilton – GamblingDeals.com – Effective Cashback for iGaming & Sports Betting

Cashback a popular incentive in the retail and commercial sectors has so far failed to take off in igaming and sports betting marketing. New affiliate portal GamblingDeals.com, aims to popularise the function solely for igaming operators with players receiving money back on their losses. This open rewards system will no doubt raise debate in igaming marketing circles. Team SBC caught …

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Helen Walton – Gamevy – Perfect Pitch!

Team SBC speaks with Gamevy Marketing Director Helen Walton after the company’s recent success in winning Pitch ICE and their journey as start-up targeting the igaming market Helen Walton is co-founder and marketing director of Gamevy. The online games developer was named winner of the inaugural Pitch ICE competition, produced by GamCrowd and Clarion Events. The employee-owned company was judged …

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Stuart Tilly – ISGA – Creating a social betting mechanic

In his first interview as SBC Social Gaming Editor Rasmus Sojmark CEO of Oddslife interviews Stuart Tilly Co-Founder and Non-Executive Board Advisor at International Social Games Association (ISGA) and the CEO of fantasy sports in-play operator Flip Sports.   Tilly outlines why he feels many businesses have failed to create a social betting industry, whilst other traditional gaming channels have flourished in …

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Paul Reilly – Media Skunk Works – EastEnders ‘Live Week’ Review

Celebrating the TV  soap opera’s 30th anniversary, EastEnders ‘Live Week’ drew in UK viewer figures of +10 million and created  mass audience engagement with social media. Having finished, the event has been described by commentators as a game changer UK TV and Entertainment. Team SBC discussed EastEnders ‘live week’ with Paul Reilly Managing Director of marketing and SEO insights company …

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Chris Duncan – Oddslife – Finding true value in sports betting innovation

Team SBC begins this week by speaking to Chris Duncan Chief Development Officer of social sports engagement start-up Oddslife on valuing and gauging innovation impacts on the sports betting industry in 2015. A Founding team member of European sports betting exchange Betsson, Duncan is an expert in creating sports betting liquidity. Duncan shares his thoughts on the current state of …

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Smarkets boss says value crucial for betting exchange success

Smarkets CEO Jason Trost is hoping to carve out more business for his betting exchange by keeping its commission charges low. In an interview with February’s edition of Betting Business interactive, Trost said that sports betting customers will continue to become more informed and more demanding, meaning that the value offered by companies will be crucial towards success. He explained: …

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