Interviews

Swedish football the key for Europe’s top tipster

Swedish punter ‘Zami‘ has just won €10,000 and the title of bettingexpert Tipster of the Year after outperforming  more than 1,500 other tipsters who give their tips for free on bettingexpert.com. How does it feel to win the very first bettingexpert Tipster Of The Year award? It feels great to be the winner of the bettingexpert Tipster of the Year …

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Nicky Senyard – Income Access – Bringing Full Service for Access Digital Marketing

Having recently launched new specialist igaming marketing agency Access Digital Marketing, Team SBC caught up with Income Access CEO Nicky Senyard, to discuss new marketing values and practices entering the sector and upcoming plans for Income Access new agency. An igaming industry veteran, Nicky Senyard has consulted the biggest names in igaming with regards to player acquisition, marketing strategy and …

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Pinnacle Sports: Brazil bigger than Euros and South Africa combined

Phil Hudson, Acquisitions Manager at Pinnacle Sports, discusses his firm’s decision to open up the World Cup Final to $1million bets. Do you anticipate the World Cup Final to be your biggest ever betting market? Yes, we fully anticipated volume to exceed both Euro 2012 and World Cup in 2010 combined, with live and mobile components of that making significant …

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Paul McNea – BETFUZE – Blending social intelligence with mobile sports betting

SBC catches up with BETFUZE C0-Founder and CEO Paul McNea, to gain more insight into how his new platform is leveraging mobile  and mass social data to create better engagement and value for the  sports betting customer Paul is a regular speaker and Sports and  betting events around Europe and is a member of a number of industry steering groups …

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James Henderson: ‘I’m a great believer in multichannel activity’

The William Hill website is hosting an interview with new CEO James Henderson. Here is a transcript of what he had to say. You’ve been introduced today as William Hill’s CEO designate. What are your thoughts about taking over the top job? I’m absolutely delighted to be able to take over the job at William Hill, especially in its 80th …

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Silvia Peneva – EIG Berlin 2014 – Dissecting the current & future impacts of gaming

The 13th EiG will take place at the Arena Berlin during the week commencing Monday October 20, 2014. This year’s conference will focus on current concerns within gambling/igaming and  incoming future factors that will impact the industry’s value chain. Ahead of future legislation/regulations entering the European igaming market, and with industry concerns regarding innovations and industry technology capabilities, EIG Berlin …

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SBC Match Fixing Report Part 3 – Chris Eaton On Protecting Football

In the final installment of SBC’s match fixing series, David Kelly caught up with former FIFA Head of Security, and current Director of Sport Integrity at the International Centre for Sport Security, Chris Eaton, to discuss how the gambling industry can protect football integrity through international cooperation with police and sports bodies. SBC:What is your opinion on revelations made in …

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Nicholas Goff – Gala Coral in-play for Brazil 2014

Team SBC’s Sam Cooke caught up with Nicholas Goff, Head of Football Trading at Gala Coral Group, to discuss their plans for the World Cup Brazil 2014, how they’ve approached it and what they are anticipating in terms of betting. Ahead of the forthcoming changes to gambling taxation for the United Kingdom Coral’s plans for the future were also discussed. …

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Jacek Wojdyla: helping FIFA spot suspicious matches

Jacek Wojdyla, Head of International Affairs at FIFA’s integrity subsidiary Early Warning System (EWS), explains how the organisation is approaching things during Brazil 2014. How will EWS be operating over the World Cup? How do you analyse a suspicious game? After the risk assessment pre-work, we will monitor the WC based on our 3-pillar strategy: 1. Technical monitoring of the …

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Andrew Sharland – Fresh 8 Gaming – bringing innovation to igaming content

Mobile content optimisation start-up Fresh 8 Gaming, a finalist at this year’s Betting on Football Awards, aims to improve player acquisition by using dynamic advertising widgets combined with data and geo-location mapping in order to serve the viewer better targeted messaging with regards to igaming and sports betting products. This week, Team SBC catches up with Andrew Sharland Managing Director …

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