Interviews

Jessica Bridge – Ladbrokes – More than ribbons on a trophy

On Monday Ladbrokes announced a deal which gives them exclusive naming rights to two of the biggest events in Snooker next month. We caught up with PR Manager Jessica Bridge to discuss the deal and its importance to Ladbrokes as part of a growing portfolio of sporting sponsorships. SBC: Hi Jessica. Ladbrokes recently signed a deal with World Snooker to …

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Ed Martin – Sky Bet – Making the game better for Football League fans

Late last year, The Football League and its primary sponsor and partner Sky Bet agreed a new three year title sponsorship deal. Sky Bet has sponsored the League since 2013 and this latest deal will commence in August 2016, running until at least 2019. We caught up with Ed Martin, Head of Sponsorship for Sky Bet, to reflect on the …

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Tamir Berler – Commologic – Live the moment

Based in Tel Aviv, Commologic is an igaming supplier and start-up which has made a superb start to 2016 after agreeing a deal with Unibet to supply the operator with its BetUP second screen live betting product. BetUP is focussed on entertainment and fan engagement in that it allows customers to bet quickly and easily on any device on, mostly, …

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Shay Segev – GVC Holdings – The Multi-Channel Race

Having recently been appointed GVC Holdings’ Chief Operating Officer, Shay Segev will be in charge of integrating and driving strategy for the merged enterprise of GVC assets and bwin.party Entertainment, one of the  industry’s largest projects. A leading industry figurehead on multi-channel strategies and new device integration, Shay Segev spoke to  SBC at ICE 2016, shedding insight on betting operator and supplier ongoing focuses on …

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Bookies’ Corner: Finding value at the Oscars

Introducing the Bookies’ Corner at SBCNews, a new biweekly column wherein betting industry experts give their two cents on topical issues from the worlds of sport, entertainment and politics.  With the 88th Academy Awards fast approaching we spoke to Harry Lang, Marketing Director at Pinnacle Sports, Anthony Cousins Head of Sportsbook at Unibet and Betway’s Alan Alger to hear their thoughts …

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Peter Gough – Fenway Games – Simplicity of concept and design

The ‘Game to Watch’ competitions at ICE 2016 showcased the most innovative games recently developed and prepared for launch to the gaming market. SBC News were delighted to catch up with Peter Gough, after his company were crowned deserving winners of the established games category. Peter, who is the Founder of Fenway Games, reflected on a week of industry validation …

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Helen Walton – Gamevy – ICE recognition for the Gamevy focus

Just a few days after ICE 2016, SBC News spoke to Gamevy Founder and Marketing Director Helen Walton to discuss the company’s success in winning the ‘Game to Watch’ competition, with online gameshow ‘The Heist‘. Winning the competition marked an ICE double for the online game developer, who also won the inaugural PitchICE in 2015. Helen was understandably delighted with the …

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Jay Kornegay – Westgate Las Vegas – Disbelief over Denver win

Less than a week ago we spoke to Jay Kornegay, Vice President of the Westgate Las Vegas Resort & Casino, ahead of the Superbowl 50 match-up between Carolina Panthers and Denver Broncos. And now, just a few days after the showpiece event, we caught up with a jubilant Jay to discuss his beloved Broncos first title win since 1998, and …

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Phil Kornyshev – PVP.ME – Esports it’s in-play time

As the esports industry grows and grows, the betting industry is taking notice. Most major operators now offer esports betting to some extent, though by and large this is restricted to irregular established tournaments and leagues. Moreover, being able to find in-play betting markets is even tougher still with operators seemingly reluctant to offer them for the timebeing. Enter PVP.ME, a …

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Jay Kornegay – Westgate Las Vegas – Superbowl 50 to challenge betting records

All eyes are on the Levi’s Stadium on Sunday, as this year’s Superbowl sees Carolina Panthers take on Denver Broncos in Santa Clara, California. Just a few days before the big day we caught up with Jay Kornegay, Vice President of the Westgate Las Vegas Resort & Casino, to discuss Superbowl 50: ____________________________________ SBC: Hi Jay, the biggest annual sporting event …

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