Artificial intelligence has continued to generate a level of excitement in recent years, but what place does it have in the sports betting industry? According to LSports, this innovative technology can reduce the reliance on data scouts, and help provide more accurate statistics – something which will be increasingly relevant as the World Cup draws nearer. Yoav Ziv, Chief Revenue …
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ESA Gaming recently released football-themed Goal Mine World Edition, launched just weeks before the highly anticipated 2022 FIFA World Cup in Qatar kicks off. SBC News spoke to the supplier’s Head of Marketing, Thomas Smallwood, about developing tailored content with a specific audience in mind and how to ensure sports-themed games stay relevant even after major tournaments. SBC: Do sports-themed …
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Cyber security is a sector which is constantly undergoing changes, so more often than not companies are having to carry out tweaks and IT developments to stay ahead of the competition. According to Fernando Guedes, Chief Technology Officer at Clever Advertising, these constant changes can present a unique set of challenges – however, the Porto-based premium acquisition partner is already …
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It’s been seven months since the war in Ukraine broke out. In this time, we’ve seen communities across the world come together to show their support for the Ukrainian people – whether that be through displaying the flag on their website, raising funds or stopping business in both Russia and Belarus. On 23 September, Ukraine’s First Lady Olena Zelenska took …
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Australia, consolidation and a big orange fox. What do these three things have in common? Well, we’re not sure about unifying factors in the wider world, but all three feature in a recent interview with William Morris, Head of Business Development at Sporting Group, that took place at SBC Summit Barcelona. Speaking with Ted Menmuir, SBC’s Content Director, Morris began …
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In an ever digitising world, the betting industry is finding itself at a crossroads on KYC, finding a need to balance player protection requirements with a respect for customer privacy. A company which has dived headfirst into this issue is Department of Trust (DoTrust), which recently clinched a brand ambassador deal between its BetBudget tool and champion jockey Harry Skelton, …
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Harutyun Grkikyan, FeedConstruct Vice President of Strategic Partnerships, spoke at the recent SBC Summit Barcelona about the importance of fast data for bettors and the role that this can ultimately play in boosting player retention. He began: “Our live streaming Friendship platform is a digital marketplace where sports federations and bettors can sell and gain control of their content. It’s …
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Glitnor Group CEO David Flynn shared his experience of growing the firm’s affiliate business during the recent SBC Barcelona Summit, while talking more about prospects for the group in new markets. Looking first at market plans, he noted that the group as a whole is already active in most jurisdictions. “Our affiliation business for example – Latin America is a …
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In the lead interview of the recent SBC Leaders Magazine, Katerina Biloruska – Parimatch Tech’s Co-Founder and Chairwoman of the Parimatch Foundation – shines a spotlight on some of the company’s corporate social responsibility initiatives and the need for wider industry collaboration in the face of adversity. Thanks for speaking with SBC Leaders Magazine! Can you begin by telling us …
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Over the last few months, AstroPay has gone full steam ahead with its European expansion efforts – having signed partnerships with leading English football teams such as Wolves FC. Elaborating on the payment provider’s collaboration with Wolves, Chief Marketing Officer Lucas Ensinck discusses the reasons why this Premier League team is the ‘perfect fit’ for AstroPay and how the company …
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