Interviews

Andrew Daniels – Degree 53 – The importance of a consistent brand experience

Degree 53 - Copyright: bagiuiani / 123RF Stock Photo

Degree 53, a digital agency specialising in mobile app and website development, has published a new report evaluating the mobile user experience (UX) of ten online casino operators in the UK. We caught up with the company’s MD Andrew Daniels to discuss this report, along with the importance of delivering a consistent brand experience and the challenges that operators face …

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Michal Kopec – Better Collective: New Reality…Understanding the affiliate M&A condition

A key stakeholder in industry affiliate Better Collective’s international expansion, Michal Kopec (Head of M&A) details his firm’s significant acquisition activity undertaken this summer. In a changing affiliate landscape, how should leadership stakeholders gauge and value potential affiliate assets. Furthermore, is affiliate M&A fully understood as a marketing expansion vertical. _____________________ SBC: Hi Michal, it’s been a busy period for …

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Jacob Lopez Curciel – OPTIMA – Developing an In Play horse racing product to capture the eye

In play - Copyright: gabe123 / 123RF Stock Photo

Last month, SBC Events marked a landmark year in horse racing with a dedicated full day conference track at Betting on Sports, held at the Olympia Conference Centre in London. As part of the ‘Betting on Racing’ track, the ‘After the off – Opportunities in live betting’ session facilitated a high-level discussion around the opportunity to engage new punters with …

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Markus Jennemyr – FanLeague – A fun, social and easy way to engage an audience

FanLeague

SBC News caught up with Markus Jennemyr, CEO and Co-Founder at FanLeague, to discuss the launch of a new football-based social prediction app for the UK market, the intake of players in the first few weeks, and the process of finding ambassadors to promote the product. SBC: Responsible gambling is a hot topic in the sports betting industry at the …

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Tim Peters – Tempobet – Assessing the benefits of football sponsorship

Last week, Tempobet announced the expansion of its football sponsorship portfolio by agreeing a multi-million pound deal to showcase its brand on the LED advertising boards at seven Premier League football stadiums. Tempobet will now feature prominently on the pitch side advertising boards at Arsenal, Brighton, Burnley, Crystal Palace, Huddersfield, Bournemouth, Swansea, and Watford.  The deal follows on from Tempobet’s …

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VSoftCo’s Simon Westbury: The Italian Job – Delivering virtual football leagues to Sisal Matchpoint

Sisal - Copyright: anyaberkut / 123RF Stock Photo

This week, VSoftCo announced one of its biggest Virtual Sports delivery projects for Italian betting giant Sisal Matchpoint. Working in partnership with competitor Kiron Interactive, VSoftCo will launch its new football leagues product for Sisal’s +4,000 betting points. Simon Westbury, Chief Commercial Officer of VSoftCo, details the Sisal Matchpoint partnership, and what can be learnt and gained from working with …

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Enda Gaffney: Mr Green debuts new sportsbook offering at #boscon2017

Mr Green

Mr Green Head of Sportsbook Enda Gaffney, a key speaker in the opening ‘Leaders in Betting’ session at last week’s Betting on Sports conference, spoke to SBC News to recap the discussion and highlight the launch of the company’s new sportsbook offering which has just gone live in the UK & Ireland. SBC: In this world of algorithms and automation, …

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Luis Waters – Movable Ink – New Tricks…Why email matters more than ever

Email may well be the oldest digital marketing discipline, however, US technology and engagement firm Movable Ink believes that it remains the most misunderstood channel and can further offer marketeers’ the best campaign ROI. Luis Waters UK account lead for Movable Ink, a specialist in all-things email (data collection, engagement, personalisation, journey) speaks to SBC on why industry stakeholders can …

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Paige Thomas: Sporting Group’s ‘Big Rethink’ on industry data & pricing dynamics

Paige Thomas Partner Integration lead for the newly rebranded and realigned Sporting Group (Sporting Index + Sporting Solutions), speaks to SBC on building and developing standout industry data and market pricing capabilities amid changing consumer demands and more challenging business conditions.  ______________________ SBC: Hi Paige, great to catch up. The Sporting Group has completed a busy six-month period in which …

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Mr Green’s Enda Gaffney: Sportsbook 2.0 sets the tone for innovation and improved UX #boscon2017

innovation - Copyright: garagestock / 123RF Stock Photo

Ahead of Betting on Sports 2017 (12-15 September), Enda Gaffney from Mr Green, part of the ‘Head of Sportsbook‘ session at this week’s event, spoke to SBC News about what he’s looking forward to at #boscon2017 and what sports partnership has stood out over the last 12 months. SBC: Why is it important for you to speak at Betting on …

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