Interviews

Perform Group’s John Harlow: “The game is the same, but the fan has changed”

Sports fan - Copyright: tnn103eda / 123RF Stock Photo

Opta Sports, a leading international sports data and analytics provider, has been operated as a wholly owned subsidiary of Perform Group since 2013. We caught up with John Harlow, Perform’s SVP for Betting, who outlined how sportsbooks are leveraging fan awareness of Opta’s data to power innovative, entertaining betting experiences. Harlow also talked about compiling insight into changing fan preferences, …

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Game, set and Mats: An interview with Pinnacle’s new brand ambassador

Mats Wilander is a multiple Grand Slam winner, former world number one, and one of only two players (along with Rafael Nadal) to have won at least two Grand Slams on all three surfaces. Now retired, the Swede has become the new brand ambassador for online gaming platform Pinnacle. We caught up with him to find out what he intends …

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Chris Grove – Eilers Research: American outlook 2018

US gambling industry strategist Chris Grove, Managing Director of Eilers Research outlines the US betting landscape in 2018. As New Jersey and US pro-betting advocates fight to repeal PASPA laws, Grove details to SBC readers stakeholder-wide concerns relating to licensed sports betting, which if approved will be implemented within a changing US sports landscape. _____________________ SBC: Hi Chris, great to …

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Lars Lien – Luckbox… Prepare for a unique player in 2018!

Aiming to launch in 2018, Luckbox (Luckbox.com) is the latest industry incumbent seeking to effectively bridge sports betting and esports dynamics. Luckbox CEO & Founder Lars Lien speaks to SBC on his company’s unique take on esports customer engagements, which it believes will help it deliver the industry’s best esports betting platform. Furthermore, Lien details his firm’s intriguing journey from its …

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Adam Cole – Football INDEX – The growing appeal of football trading

Football INDEX is the world’s first football stock market, enabling users to buy and sell real money shares in the world’s top footballers. Detailing how the site accumulated 100,000 users across the UK, with a number of single trading days in excess of £1 million, as well as analysing future plans for expansion, Adam Cole, Founder and CEO of Football …

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The All-in Diversity Project – Providing a benchmark for industry diversity

With the aim of benchmarking diversity, equality and inclusion for the global betting and gaming sector, the All-in Diversity Project has been established as an industry-driven not-for-profit organisation. In the opening year of the initiative, one of its key priorities is to establish the All-Index, which utilises solid business principles and provides a global standard index for measuring diversity within the …

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Kambi – Leaders’ Insight: Delivering the Edge through Instant Markets

Highlighting industry innovation and effective product development combined with new operational disciplines, Kambi leadership details to SBC, a full product breakdown on delivering its Instant betting markets. Key stakeholders, Max Meltzer, Jonas Jansson and Simon Noy, detail Kambi’s fresh approach to developing instant markets and how this immersive product has tested all corporate dynamics of Kambi’s intricate value chain… ___________________ …

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Lee-Ann Johnstone: Affiliate Insider… Why all is at stake for affiliate leaders in 2018

Affiliate Insider

Following a disruptive 2017, Lee-Ann Johnstone founder of Affiliate Insider details to SBC readers why 2018 is a make-or-break year for affiliate marketing and its growing set of stakeholders. Working with SBC Global, Johnstone has developed Affiliate Insider a joint-venture seeking to spearhead growth and development within industry affiliate marketing and player acquisition practices. __________________ SBC: Hi Lee-Ann, you have been …

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Bill Healey – LetBet – Preparing for a new future

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Blockchain-based online gambling platform LetBet is the latest company to tap into the hype surrounding cryptocurrency, as it takes the first steps to unveil its own digital currency, entitled LBT. The new currency has been touted as a solution to the delayed payout systems of traditional gambling sites, as well as a way to remove the third party element, and …

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Betting.net: Expanding to satisfy the desires of the punter

62166282 - borisov - belarus, september 2016 : france national football team in match of world cup qual. uefa group a. between belarus and france at the borisov-arena on september 6, 2016 in borisov.

The expansion of sportsbooks has meant that the offering provided by tipster and affiliate sites has also widened and become more informative with a greater emphasis on detail and  statistical data. Menghan Fu, Betting.net’s Operations Manager spoke to SBC about how supplying a wide range of content to advise the punter is something that has always been a foremost priority …

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