Interviews

Area for interviews

The World Cup’s Finest with Kambi’s Jonathon Hurst

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Leading The World Cup’s finest into the final three is Jonathon Hurst, Kambi’s Head of Live Football, who reveals a soft spot …

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The fine art of pricing a penalty shootout

As the nation prepares for England’s first World Cup semi-final since Italia 90, England fans frantically hope that the anxiety of the Colombia game isn’t replicated and Southgate’s side win in 90 minutes. However, should England’s fate see them head to spot kicks tonight, we take a look at the challenges that are presented to a trader as they look …

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The World Cup’s Finest with Vermantia’s Peter Woodfine

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Peter Woodfine, Business Development Director at Vermantia, is the latest to join the growing ranks of The World Cup’s Finest alumni, as …

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Betting on Sports 2018 “a unique opportunity” for the PGA TOUR

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The changing landscape of sports betting across the USA has been long debated by many quarters, since that monumental day on May 14, when the US Supreme Court found in favour of New Jersey and repealed the Professional and Amateur Sports Protection Act (PASPA). As the writing, debate and speculation continues, acquisitions are made and new relationships formed, while the …

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The World Cup’s Finest with Sirplay CEO Bart Esposito

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. As we enter the final World Cup week of the summer, Bart Esposito, Sirplay CEO, takes to The World Cup’s Finest hot …

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Assessing the World Cup’s importance to football trading

The Russian World Cup has been nothing short of enthralling, and with both Cristiano Ronaldo and Lionel Messi exiting the tournament early, it’s provided a stage for emerging talents to establish themselves as stars of world football. Football INDEX Chief Marketing Officer Mike Bohan spoke to SBC about how the World Cup and Football INDEX can provide an innovative platform …

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The World Cup’s Finest with Enteractive’s Daniel Larsson

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Are you a fan of the USA World Cup held in 1994? Have a penchant for Swedish football? Or perhaps you just …

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InCrowd’s John O’Connor: Delivering betting-based engagement for fans and sports brands

InCrowd

Since the end of the domestic football season, InCrowd has been working with Sky Sports to raise anticipation levels for the FIFA World Cup in Russia.   The fan marketing platform provider forged a successful partnership with the “multimedia colossus” to develop ‘Road to Moscow’, an interactive pre-tournament predictor game which saw 9% of those who played backing England to …

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The World Cup’s Finest with GiG’s Director of Sports Endre Nesset

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today’s entry from Endre Nesset, Director of Sports at Gaming Innovation Group, delves into the history of numerous World Cup’s of yesteryear, …

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BetOnChart – Putting a unique twist on in-play sports betting

Perform Content - Copyright: dariy / 123RF Stock Photo

BetOnChart has set about standing beside the “big guys” as the blockchain-based platform provider prepares to launch its unique twist on in-play sports betting. Designed to provide a gamified betting experience for its players, BetOnChart has utilised AI advancements to recreate a football match in the form of a chart. We caught up with the company’s founder Pavel Bykov to …

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