Interviews

Pinnacle – Continuing to thrive as an eSports operator

Throughout 2017, the popularity of eSports as a betting product continued to increase to unprecedented levels, with operators now paying a greater level of focus to the eSports element of their sportsbooks. Benjamin Cronin, Content & Social Media Manager at Pinnacle spoke to SBC after an extremely successful 2017, that saw it continue its strong presence within the world of …

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Energy Partners’ Norbert Varga assesses his firm’s affiliate impact

Copyright: olegdudko / 123RF Stock Photo

The affiliate space is becoming increasingly saturated, despite the microscope under which firms are finding themselves operating. Energy Partners are one such entity encompassing this space, thriving to the point that they were recently awarded Best Affiliate Partner Scheme at the SBC Awards 2017. Norbert Varga, Head of Affiliates at the firm, has been discussing the accolade, the current affiliate …

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Alessandro Fried – BtoBet – Purchasing power has shifted to the consumer

Fried - BtoBet

As the sports betting industry continues to go through a digital transformation, for BtoBet continual innovation was a huge factor in retaining its status as a standout platform provider in 2017. After receiving the SBC award for Rising Star in Sports Betting Innovation, BtoBet’s Chairman, Alessandro Fried described it as “an honour to close 2017, rich in achievements and awards”. …

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Joe Lovelace – Marathonbet – A marathon not a sprint

We caught up with Joe Lovelace, Head of PR at Marathonbet, after the firm were awarded with Marketing Campaign of the Year at the recent SBC Awards. Lovelace reflects on a vintage year for Marathonbet, and outlines the plans moving forward into 2018. SBC: Firstly, how happy were you to receive the award, and why do you believe Marathonbet was chosen over …

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Betradar: The increased desire for data and live streaming

For both esports suppliers and live streaming products, the landscape has dramatically evolved over the past year, therefore winning awards in both categories is a significant testament to the continually improving product of  Betradar. Detailing how it continues to develop and ensure that it stays ahead, Warren Murphy, MD Betting & Gaming spoke to SBC after Betradar received the SBC awards …

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Mr Green’s Jesper Kärrbrink: Analysing responsible gaming

Mr Green

Responsible gaming is very much a hot topic, and at the heart of many an organisation worldwide. One such example is Mr Green, whose ‘green gaming’ applications resulted in a triumph at the recent SBC Awards. An achievement the firms CEO Jesper Kärrbrink addressed by saying: “Looking at our efforts in this area we are of course thrilled and very …

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Valery Bollier – Oulala – The rise and rise of DFS

The Daily Fantasy Sports (DFS) vertical has continued to grow and break new ground throughout 2017, and threatens to potentially eclipse those achievements next year. For DFS providers Oulala a number of key market expansions have been announced, with the years culmination coming at the SBC Awards, where the firm scooped Best DFS Product. Valery Bollier, CEO and co-founder of Oulala, …

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Ganapati Malta: Finding a niche by capturing the Japanese culture

Ganapati - Copyright: jirsak / 123RF Stock Photo

Ganapati Malta is an online games developer for the gambling industry, established in September 2016 with a mission to supply the European market with games that combine Japanese design and technology with unique entertainment elements. After making its ICE debut back in February, Ganapati has gone on to enjoy a breakthrough first full year of operations, by presenting at several …

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Square in the Air – Robin Hutchison – The “go-to-provider” for sports betting PR

We spoke to Robin Hutchison, Director of sports betting PR agency Square in the Air. He looks back on a memorable year for the firm, and discusses his hopes moving into 2018. SITA was recently crowned Marketing Agency of the Year at the annual SBC Awards, and Hutchison believes his company were good value for the honour: “We were delighted …

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Skores CEO and Co-founder Christian De Cailleux – The mobile revolution in the consumption of sports

Ahead of this Summer’s World Cup, CEO and Co-founder of award-winning sports media platform Skores, Christian De Cailleux explained to SBC how there is a ‘revolution’ taking place within the way fans and punters consume sports. _________________ SBC: As football coverage continues to expand, do you anticipate Russia 2018 is going to be the most mobile based World Cup yet? Christian …

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