Much has been written regarding the industry’s relationship with sports, none more so than football, where criticism has suggested measures must be put in place to curb what is seen as an over saturation of marketing, sponsorships and advertising. This topic is set to fall under the microscope at the sixth annual Betting on Football, taking place this week at …
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With only a few days until the Betting on Football conference returns to Stamford Bridge, SBC has introduced a new format to one of the panels which will allow the audience to pose the big questions to some of the industry’s most influential figures. Set to bring the Leadership in Betting track to a lively close on Wednesday 20 March, …
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With only a few days until the sixth edition of SBC’s Betting on Football, we have been chatting with our sponsors to chat about a handful of the topics that will be discussed in our six tracks at the event, ranging from new technologies to the way betting and football interact with one another. In this SBC’s Question Time, we honed …
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1xBet, a headline sponsor for next week’s Betting on Football, will be using the conference to promote the development of its platform, which is both “intuitive and simple to use” with a modern interface that can be easily accessed from mobile devices. To emphasise this focus, the company’s Head of Business Development Evgenii Kiriushin said that it expects mobile development …
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This year’s Betting on Football is fast approaching, with only five days to go before the event kicks off at Stamford Bridge from 19-22 March. We have been catching up with our event sponsors to discuss a range of topics such as industry innovations and the relationship between betting and football. In the run up to #bofcon as part of …
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Has the industry reached peak betting when it comes to technological innovations? That’s the question that will be asked on the first panel session of the ‘Leadership & Vision’ track (Wednesday 20 March) at next week’s Betting on Football conference. The subject matter – Peak betting – are economies of scale causing stagnation? – forms much needed executive debate and …
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For new operators entering the sports betting sector, providing a new and innovative football offering represents a challenging obstacle, as brands seek to compete against and take market-share of established players. Ahead of next week’s much anticipated Betting on Football Conference, SBC spoke to Carousel Group’s Chief Operations Officer, Phillip Wilson, as the firm undertakes its long term strategy to …
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We spoke to Keith O’Loughlin, SVP – Sportsbook at SG Digital – the digital division of Scientific Games confirmed as a ‘Headline Sponsor’ for this month’s Betting on Football conference. Ahead of the event, which takes place at Chelsea FC’s Stamford Bridge from 19-22 March, we asked him about SG Digital’s #bofcon exhibition plans, what parts of the conference agenda …
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The Innovation Group and Betting on Sports America are proud to announce the Emerging Leaders of Gaming Webinar (ELG), offering viewers the chance to watch and listen to a selection of the industry’s leading gaming experts discuss some of the key issues that companies face both today and in the future. On Monday 25 March, the ELG will be looking …
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Legendary AC Milan and Italy central defender Franco Baresi has been confirmed as the star name to open this month’s Betting on Football conference. It is fitting that the sixth edition of the event, held at Chelsea FC’s Stamford Bridge from 19-22 March, will be opened by Baresi – a footballer that performed for AC Milan with such distinction that …
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