SBC Events

SBC Sponsorship Forum drives Betway’s Deportivo Alavés deal

SBC Alaves Betway

La Liga’s Deportivo Alavés has thanked SBC for its assistance after securing a two-year front-of-shirt sponsorship deal with Betway. The club’s Deputy General Manager Mikel Bárcena welcomed SBC Founder and CEO Rasmus Sojmark to the Basque country to say thank you for facilitating an introduction to the operator at this year’s Betting on Football at Stamford Bridge. The connection was …

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Lee-Ann Johnstone: Technology’s disruption leads AffiliateFEST debate & agenda

AffiliateFEST

AffiliateFEST debuts at the ‘Betting on Sports Conference’ (#BOSCON2018), with technology disruption and its impact on the future framework of affiliate marketing, placed at the forefront of the agenda. SBC speaks to Affiliate Insider founder Lee-Ann Johnstone, gaining a detailed breakdown on this year’s must-attend event for industry publishers, who face new consumer, regulatory and technology-driven demands ___________________ SBC: AffiliateFEST …

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One to watch: Young entrepreneur Ben Jeffries to headline AffiliateFEST agenda

One of the most exciting young entrepreneurs in the UK will be speaking exclusively at this year’s AffiliateFEST about influencer marketing and how it is impacting affiliate brands. Influencer CEO Ben Jeffries is just one of many speakers lined up for the fourth edition of the Affiliate Insider organised event, which is being held at Hilton Olympia on Wednesday 19 …

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Betting on Sports Week welcomes 250 expert speakers to Olympia London

Betting on Sports Week will present no fewer than 250 thought leaders, innovators and decision makers gathered from the sports betting, esports, casino, affiliates, media and sports sectors. The speakers will all play an integral role in making this year’s Betting on Sports conference the biggest and best on record, with the event taking place from 18-21 September at London’s …

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SBC Awards: The secret of success…Stoke Style!

Last year, Stoke-based bookmaker bet365 dominated the annual SBC Awards, walking away with three gongs – Football Bookmaker of the Year, Mobile Bookmaker of the Year and for the fourth year running, Bookmaker of the Year. SBC asked bet365 marketing team how the firm continues to excel… ___________________ SBC: You scooped three awards at last year’s SBC Awards, including the much …

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Betting on Sports to welcome record number of exhibitors

Betting on Sports

Nearly 150 of the biggest sports betting operators, platform providers, affiliates and payments firms will be setting up camp in the biggest ever Betting on Sports exhibition. Held from 18-21 September at Olympia London, #boscon2018 will feature 6,300 sqm of exhibition space. This area has been expanded to house at least 140 exhibitors over two floors, while there will be …

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Betting on Sports 2018 “a unique opportunity” for the PGA TOUR

Copyright: mikdam / 123RF Stock Photo

The changing landscape of sports betting across the USA has been long debated by many quarters, since that monumental day on May 14, when the US Supreme Court found in favour of New Jersey and repealed the Professional and Amateur Sports Protection Act (PASPA). As the writing, debate and speculation continues, acquisitions are made and new relationships formed, while the …

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Nominations for the SBC Awards 2018 now open!

SBC Awards

The path to glory at this year’s SBC Awards is now clear, after the nomination phase for the 32 prizes on offer was declared open. Now in its fifth year of rewarding and celebrating the very best the industry has to offer, the number of categories has been boosted from 28 to 32, with 12 awards for operators and affiliates, as …

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SBC Events hits the bullseye with Betting on Sports Week agenda

The CEO of the Professional Darts Corporation (PDC), the Chief Legal Officer of the PGA Tour and a five-time snooker World Champion will join the strongest lineup of speakers the sports betting industry has ever seen. The PDC’s Matt Porter, Len Brown from the PGA Tour and Ronnie O’Sullivan were just three of the names that caught the eye as …

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Influencer marketing expert boosts AffiliateFEST agenda

AffiliateFEST

Affiliate Insider has promised to keep “affiliate entrepreneurs ahead of digital disruption” after securing Influencer CEO Ben Jeffries as a keynote speaker for AffiliateFEST 2018. The fourth edition of AffiliateFEST is being held at Hilton Olympia on Wednesday 19 September, alongside the Betting on Sports Week in London (18-21 September). At just 22 years of age, Jeffries has already become …

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