SBC Events

Start-Ups get into the Zone at Betting on Sports America

Zone

New innovative businesses at the start of their journey now have the opportunity to promote their vision at Betting on Sports America, the largest dedicated sports betting industry conference and trade show in the US, which is being held from 23-25 April at the Meadowlands Exposition Center in New Jersey. Conference organiser SBC (Sports Betting Community) has introduced a Start-Up …

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NFL’s ‘Great Dane’ and Better Collective ambassador Morten Andersen to speak at Betting on Sports America

Andersen

Morten Andersen, who holds the all-time record for most games played in the NFL, will be delivering a keynote speech at this month’s Betting on Sports America conference, held from 23-25 April at the Meadowlands Exposition Center in New Jersey. Andersen is attending #bosamerica as an ambassador for the Denmark-based igaming affiliate Better Collective – a key sponsor of the …

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Affiliate Marketing Masterclass confirmed for Betting on Sports America

Masterclass

Delegates attending the upcoming Betting on Sports America conference (23-25 April) will be given the chance to learn about how affiliate marketing will shape up in the newly open US market as part of the Affiliate Marketing Masterclass on 24 April. The Masterclass is free to attend and delivered in partnership with AffiliateINSIDER through the organisation’s Founder and CEO Lee-Ann …

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Sue Schneider joins SBC as Community Director

Industry veteran Sue Schneider is to join SBC (Sports Betting Community) in a permanent capacity as Community Director as the organisation continues to invest in the US market ahead of this month’s Betting on Sports America conference. Schneider has been working as a consultant to SBC in establishing the event, which is being held April 23-25 at the Meadowlands Exposition …

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Unrivalled lineup of betting expertise at Betting on Sports America

Betting

A fast start to the first morning of Betting on Sports America (23-25 April) will see New Jersey Governor Phil Murphy make a keynote address to the industry, before former US sports stars Ryan Howard and Brian Westbrook explain the increased crossover between sports, sports betting and venture capital. These two sessions were just a small part of the full …

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Why realistic odds and outcomes trump top graphics for virtuals

Golden Race - Mobile

Golden Race CEO Martin Wachter told delegates at the Betting on Football conference that “what works in real betting doesn’t always work in virtuals”, while more realistic odds and outcomes is more important to the customer than the best graphics. Speaking on the ‘Let’s get digital: where now for virtual sports’ panel at last week’s event, he explained how Golden …

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OtherLevels: Brendan O’Kane – Customer expectations will be the driving force for innovation

Ahead of this year’s Betting on Football, we have turned our attention towards everything innovation, catching up with OtherLevels Founder and CEO, Brendan O’Kane. We spoke about the acceleration of innovation in recent years, and the importance of personalisation for a sportsbook experience. At this year’s event, Brendan will be speaking as part of our Betting on Innovation track, where …

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Scott Davies sharing experiences to help prevent problem gambling

“Some people will understand, some won’t. But there was a point when betting was the reason I was getting out of bed in the morning. Not the football, not my family, I just got up and placed bets, that was it. It was all I wanted to do.” Whether it’s the lifestyle, passion for the game or simply it’s a …

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Assessing the football and betting sponsorship dynamic

VSoftCo - Copyright: wavebreakmediamicro / 123RF Stock Photo

Much has been written regarding the industry’s relationship with sports, none more so than football, where criticism has suggested measures must be put in place to curb what is seen as an over saturation of marketing, sponsorships and advertising. This topic is set to fall under the microscope at the sixth annual Betting on Football, taking place this week at …

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New Betting on Football track answers industry’s burning questions

With only a few days until the Betting on Football conference returns to Stamford Bridge, SBC has introduced a new format to one of the panels which will allow the audience to pose the big questions to some of the industry’s most influential figures. Set to bring the Leadership in Betting track to a lively close on Wednesday 20 March, …

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