SBC Events

Betting on Football: Is Sky Bet’s sponsorship deal in a league of its own?

Clive Russell will have the honour of kicking off Betting on Football – #BOFCON – on Thursday 21st April. Russell, Managing Director of BD Sports Rights, will be leading a talk on Sky Bet’s sponsorship deal with the Football League and posing the question ‘Are they in a league of their own?’ Andrew McCarron, SBC Managing Director, confirmed: “We believe Clive is …

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Michael Probert – iSoftBet – #Bofcon 2016

Online and mobile casino games supplier iSoftBet is a sponsor at next week’s Betting on Football Conference (#bofcon) taking place at Stamford Bridge, home of Chelsea FC, on Thursday April 21st.  iSoftBet has clients including Paddy Power, Netbet, EveryMatrix and LeoVegas and is certified in a number of countries throughout Europe with offices in both London and Luxembourg. Michael Probert is the Head …

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Andy Scott – Digital Fuel Marketing – #Bofcon 2016

Andy Scott is a Senior Account Manager at Digital Fuel Marketing, one of the sponsors of this year’s Betting on Football Conference (#bofcon) at Stamford Bridge on April 21st.  The Digital Fuel squad has been selected from marketing teams at some of the leading sports betting and gaming operators around the globe. Digital Fuel works with clients at all stages …

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Play in the Official SBC Foosball Championship at #BOFCON

The industry’s best table football players will have the opportunity to test their mettle against each other at next month’s Betting on Football Conference (BOFCON) at Stamford Bridge Stadium, after SBC Events announced the launch of the inaugural Betting Industry Foosball Tournament. The new #betfoos tournament will be sponsored by Betradar, a brand of Sportradar, and a global leader in …

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Gordon MacSween – Captive Media – #Bofcon 2016

Captive Media is an award winning advertising platform founded in 2007.  It also claims the title of being the only one able to near guarantee the undivided attention of men for a minute during major sports events. This is due to their focus on interactive washroom based advertising.  The company has worked with a host of major brands including Guinness, …

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Nathan Rothschild – iSport Genius – #Bofcon 2016

Nathan Rothschild is a co-founder and partner at iSport Genius, a revolutionary sports data platform that provides sporting insights through highly innovative statistical analysis of data.  iSport Genius is a sponsor of this year’s Betting on Football Conference (#bofcon), taking place on April 21st at Chelsea’s Stamford Bridge. Nathan spoke to SBC about iSport’s initiatives for in-play, how 2016 will be a …

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Daniel Hurley – EnergyCasino – #Bofcon 2016

EnergyCasino is an online casino operator based in Malta which is injecting some buzz into the industry with games from the likes of Microgaming, NetEnt and Greentube and its own brand of energy drinks. Based in Malta and with a UK licence under its belt the operator is announcing itself on the UK scene and, as such, has become a …

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Scott Longley – How operators are making the most of Euro 2016

Here Scott Longley delves into sports betting operators marketing strategies ahead of major tournaments such as the fast approaching European Championships in France. Longley spoke to a host of operators including Sportradar, LeoVegas, Editec and Tipstrr to discover what they’re focussing on ahead of the big kick off. Euro 2016 preparations and post tournament strategy will be a key focus …

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Tom Light – SBTech – #Bofcon 2016

SBTech is a sponsor of this year’s Betting on Football Conference taking place at Stamford Bridge on April 21st.  Tom Light, Vice President of Business Development & Commercials at SBTech and Head of Traders Itay Cohen spoke to us about why football is the company’s lifeblood, Gary Lineker and why they chose to get involved as a sponsor of this year’s …

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Andrew McCarron – BOFCON – Industry prepares for Euro 2016

This year’s Betting on Football Conference at Stamford Bridge, the home of Chelsea FC, is now just 2 weeks away. And despite his busy schedule, SBC Managing Director Andrew McCarron took some time out to answer a few questions about the upcoming event. This includes major discussion points for the industry, Euro 2016 focus and the key expected takeaways for …

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