SBC Events

Industry algorithm specialist Algosport has extended its BetBuilder product to accommodate in-play, cash-out and edit-your-bet functionality. As well as football, it will also be available on the new tennis, snooker and handball products. BetBuilder seeks to automate the ‘Request-a-Bet’ functionality that is manually operated by bookmakers via Twitter. Proving to be a hit over the World Cup, Algosport is now extending this …

In-play has enjoyed a tremendous surge in popularity since introduction, and now encapsulates such a huge chunk of many revenue streams. As in-play grows, however, so does the need for personalised, relevant real-time player engagement, which can be so instrumental with regards to those all important retention figures. This is one such area OtherLevels are to address as part of …

With a population of 1.3 billion and a GDP of $2.4 trillion (dwarfing that of Brazil, Canada and Russia amongst others), describing India as an ‘emerging market’ is something of an understatement. As things stand, gambling in the vast South Asian nation is heavily restricted, other than selective categories such as lotteries and horse racing. The model is similar to …

Popular online casino brands Dunder and Wunderino have become the latest operators to sponsor the fourth annual AffiliateFEST, which takes place in London on Wednesday 19th September at the Hilton Hotel, Olympia. They join previously announced sponsors Novibet, Videoslots, Intertops, Buffalo Partners, Income Access, VBet, Wag.io and YourFreeBet.com in supporting the event which offers accelerated digital learnings for igaming affiliate …

Betting on Sports America has signed up one of the US industry’s leading events experts to help shape the conference and agenda. Gambling industry veteran Sue Schneider has agreed to head up the Advisory Board for SBC’s new Betting on Sports America conference, which is being held 23-25 April 2019 in New York. SBC Events already organises sports betting industry …

The European Lotteries Association will host a meeting for members of its Sport Working Group at next month’s Betting on Sports Week in London (18-21 September), while several of its headline members have been lined up to speak at the event. European Lotteries is the umbrella organisation of national lotteries operating games of chance for the public benefit, which brings …

La Liga’s Deportivo Alavés has thanked SBC for its assistance after securing a two-year front-of-shirt sponsorship deal with Betway. The club’s Deputy General Manager Mikel Bárcena welcomed SBC Founder and CEO Rasmus Sojmark to the Basque country to say thank you for facilitating an introduction to the operator at this year’s Betting on Football at Stamford Bridge. The connection was …

AffiliateFEST debuts at the ‘Betting on Sports Conference’ (#BOSCON2018), with technology disruption and its impact on the future framework of affiliate marketing, placed at the forefront of the agenda. SBC speaks to Affiliate Insider founder Lee-Ann Johnstone, gaining a detailed breakdown on this year’s must-attend event for industry publishers, who face new consumer, regulatory and technology-driven demands ___________________ SBC: AffiliateFEST …