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Football Index secures ‘landmark’ deal with Nottingham Forest

SBC News Football Index secures 'landmark' deal with Nottingham Forest

Online gambling platform Football Index has secured a new sponsorship agreement with Nottingham Forest Football Club which is set to become the “biggest shirt sponsorship deal in the club’s history”. The new deal will see the Football Index branding displayed across the team’s first-team and adult replica shirts from the beginning of the 2019-20 season. Neil Kelly, Chief Executive Officer …

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Horserace Betting Levy Board backs UK lunchtime racing trials

Pontefract - Copyright: phil_bird / 123RF Stock Photo

After a short trial of lunchtime race meetings, online bookmakers have expressed that they wish for the trial to be extended following the support of The Horserace Betting Levy Board (HBLB). The trial received the backing of the HBLB with the intention of boosting the revenue that could be generated over the lunchtime period for both on-course and off-course bookmakers. …

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Round table – Amelco: The future of sportsbook personalisation

Amelco

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The fourth round table participant was Amelco, represented by Trading Director Sam Foulkes. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …

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Bookmaker recognised as luxury brand

SBC News Bookmaker recognised as luxury brand

Private bookmaker Fitzdares has been recognised as one of Britain’s top luxury brands in the inaugural edition of the Walpole Power List, with Fitzdares CEO William Woodhams listed as one of the most influential people. The list, compiled in collaboration with Inzito and Coutts, has acknowledged Woodham’s work with the luxury bookmaker alongside the March launch of ‘the world’s first …

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FSI strengthens the Nucleus of its fantasy sports platform

Nucelus

Fantasy Sports Interactive (FSI), the first company to introduce fantasy football betting services in Europe via its Bet4theBest brand, will support a whole new range of fantasy offerings through FSI Nucleus. As the name suggests, this new product will form the nucleus of FSI’s offering, featuring a triple-Core System (Scoring – Team Creation – Live Updates) that feeds all FSI …

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FantasyBet offers daily contests for FIFA Women’s World Cup

FantasyBet

FantasyBet has become the first fantasy sports provider to offer daily fantasy contests for the 2019 FIFA Women’s World Cup. Starting on Friday 7 June for the opening match between France and South Korea, the site will give fantasy managers the chance to pit their wits against each other in free-to-enter and pay-to-enter contests, with bigger prizes up for grabs …

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Round table – Sporting Group: The future of sportsbook personalisation

Sporting

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The third round table participant was Sporting Group, represented by its CEO Simon Trim. SBC: What role does pricing and risk management have to play in the differentiation of a …

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MaxEnt lodges appeal against UKGC licence revocation

iakov / 123RF Stock Photo

Following the recent announcement that the UK Gambling Commission (UKGC) has revoked the remote casino and remote linked gambling software licence of online casino operator MaxEnt Limited, the operator has since lodged an appeal challenging the licence revocation. Trading under the Maxent NRR Entertainment banner, the decision to revoke the MaxEnt licence comes after the identification of concerns relating to …

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UKGC launches new National Strategy across Wales

SBC News UKGC launches new National Strategy across Wales

The UK Gambling Commission (UKGC) has launched its new three-year National Strategy to Reduce Gambling Harms for the Welsh public which is hoped to have a ‘lasting impact’ on reducing gambling harms. The strategy will help support Welsh health bodies, charities, regulators and businesses in a collaborative project to help reduce gambling-related harms. Neil McArthur, chief executive of the Gambling …

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