
Sports betting and igaming software provisions provider Betgenius has confirmed the appointment of Mike Strong as Global Sales Director.
A sports business veteran, Strong joins Betgenius from corporate communications specialist Annodata Ltd (2014-2015). Strong has experience leading international sales teams having worked as Director of Client Sales for global sports data and insights provider Opta Sports (2010-2014).
Strong will lead sales strategies and operations for Betgenius, as the software provider views further international expansion within the competitive igaming and sports betting markets.
Mark Strong commented on joining the Betgenius team “I’m excited about the current outsourcing opportunities for bookmakers worldwide and Betgenius’ position as the trusted partner and leading revenue generator in the betting and gaming
Mark Locke, Betgenius CEO, said: “Mike brings with him a great depth of knowledge and a wealth of experience in sports data and gaming.
“He will play an important part in our drive for growth and will be integral to our goal to remain a world leader in sports betting, gaming and data integrity.”