SBC News Voice of the Sports Betting Industry
Titanbet UK continues its strategic expansion within the UK horse racing sector by announcing an autumn sponsorship deal with Lingfield Park racecourse. The deal extension represents a follow up to a successful summer partnership and will cover all weather and national hunt racing. Titanbet.co.uk branding will once again be prominent along the finishing straight and at the finishing post.
Having sponsored at the Surrey track throughout its successful summer programme, Titanbet.co.uk are now putting their name to races at meetings between September and December 2015. All-weather and National Hunt fixtures are both included in the deal.
The dates for those meetings are:
- Tuesday 22 September – All weather
- Tuesday 20 October – All weather
- Tuesday 10 November – National Hunt
- Tuesday 24 November – National Hunt
- Tuesday 1 December – National Hunt
- Monday 21 December– National Hunt
The Lingfield deal comes hot on the heels of a high profile media tie-in with The Sun and demonstrates once again Titanbet.co.uk intelligently focussed brand promotion. Titanbet.co.uk have also previously sponsored meetings at Warwick and Kempton Park.
UK Sports Manager for Titanbet.co.uk Russell Yershon declared himself delighted with the deal:
“Titanbet.co.uk are delighted to extend our partnership with our good friends at Lingfield after what was a really great summer of racing. It is a great deal for everyone involved and it’s really exciting to be including all-weather and national hunt racing. The deal works for the racecourse which means it works for punters and of course it works for Titanbet.co.uk as well. Horse racing plays a key role in our strategy and we plan to continue investing in direct sponsorship. And aside from the corporate promotion that deals like this bring we are delighted that our customers will get to benefit directly with money back promotions and excusive ticket offers across all race days.”
Echoing Yershon’s comments Andrew Perkins, Executive Director of Lingfield Park Resort added: “We first started working with Titanbet.co.uk over the summer and are delighted to welcome them back for our autumn and winter racing season which includes National Hunt and All-Weather fixtures. Lingfield Park is one of the only racecourses offering all three types of racing – flat turf, all-weather and jumps – which amounts to a huge variety of racing throughout the year, and it is great that Titanbet.co.uk recognises the breadth of opportunities on offer here.’
