Chinese lottery operator DJI Holdings PLC on Wednesday said it has signed an agreement with North London football club Arsenal Football Club to be the club’s official Asian Lottery Partner.
Under the three-year deal, DJI will be able to offer its customer base Arsenal-related content, with exclusive information about the team.
No financial details on the agreement were disclosed. Commenting on the agreement DJI Chief Executive Darren Mercer said
“This is an exciting partnership of two international players at the top of their game. DJI is committed to being the leading provider of lottery content in China and its robust, versatile technology platform makes it ideally placed to support top-flight football clubs like Arsenal as they seek to engage with fans through fast-growing digital channels, particularly mobile,”.
DJI Holdings joins Betfair, Emirates, Huawei, Markets.com, Gatorade, Citroen, Vitality and INDESIT as official Arsenal partners.
