The All-in Diversity Project has signed a strategic deal with SBC (Sports Betting Community), which will enable it to communicate its drive for greater industry diversity to a much wider audience. SBC is seen as one of the industry’s key information providers and organises the leading dedicated sports betting events in the industry. It joins the group’s impressive list of …
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As the company behind the platform that helped Oddschecker to run more than 100 tactical marketing campaigns across five channels during this year’s Cheltenham Festival week, Xtremepush is making its mark on the sports betting industry. We spoke to the firm’s CEO Tommy Kearns, who explained why ‘monolithic’ cloud solutions are being replaced by purpose-built platforms. This allows brands to …
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A new report published by the British Horseracing Authority (BHA) has been released, which has revealed a rapidly growing interest in UK horse racing across China, which may offer a huge trading and influencing opportunity for the UK. The report, entitled British Horseracing’s International Influence, sets out to examine the ways in which British racing can both influence and support …
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Having secured a licence from the Malta Gaming Authority, igaming operator Campeón Gaming Partners has set about adding four new gaming brands in the second half of 2019, as well as finalising the deals of new licensed operations for both Sweden and the UK. We caught up with Marinos Shiapanis – the firm’s Co-Founder and CMO – to discuss the …
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NHS England Chief Executive Simon Stevens has stated that UK licensed betting operators should compulsory fund the treatment of problem gambling networks across the UK. Stevens is the latest UK public health figurehead to call for the government to implement a ‘mandatory levy’ on UK betting incumbents, stating that it would be unfair for taxpayers to ‘pick-up the huge tab for …
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Two ‘titans’ of the sports betting industry in the UK – bet365 and Sky Bet – came under fire for refusing certain four-horse and all five-horse accumulators on Frankie Dettori’s rides for the final two days at Royal Ascot. However, restricting such bets came as little surprise to Jeevan Jeyaratnam, Head of Compilation at Abelson Odds, who believes – given …
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Frankie Dettori enjoyed yet another successful day at the Royal Ascot festival yesterday, guiding Stradivarius to a second successive Gold Cup victory, while also winning the first four races on Ladies’ Day, leaving bookmakers to breathe a slight sigh of relief. Following the four successive wins yesterday, it has been reported that the jockey was close to costing betting operators …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Kambi, represented by its Head of Data Analytics, David Warder. SBC: What role does pricing and risk have to play in the differentiation …
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UK prison reform charity, the ‘Howard League for Penal Reform’ has launched a new commission investigating links between problem gambling and criminal behaviours. The Howard League has disclosed that the first meeting of its ‘Commission on Crime & Problem Gambling’ took place in London on 20 June, kick-starting a three-year research project led by Attorney General Lord Peter Goldsmith QC …
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Industry full-service marketing agency and software developer Mediacle AB has extended its existing partnership with London AIM-listed mobile gaming group Nektan Plc, to include the supply of affiliate software and services. The partnership will see Nektan utilise Mediacle’s ‘MAP’ igaming-specific affiliate marketing software across a number of its online casino brands including Cheeky Win and Love Reels. Mediacle’s MAP operates as an …
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