Marathonbet has injected “energy and expertise” into its affiliate program after striking a new deal with AffiliateINSIDER. As the new affiliate management agency for Marathonbet, AffiliateINSIDER has set about combining strategy and program management with the bespoke marketing services to widen the online sports betting and gaming operator’s global reach. Marathonbet, who this week announced a new multi-year deal with …
Read More »UK
Kindred launches US specific affiliate marketing program with Income Access
Stockholm-listed Kindred Group Plc will launch a US-specific affiliate marketing programme powered by Paysafe Group’s Income Access software. Working in partnership with Income Access, Kindred is accelerating its US market prospects having launched flagship Unibet brand in the state of New Jersey this June. Fulfilling a key corporate goal, Kindred has successfully secured a ‘Casino Service Industry Enterprise License’, allowing the Stockholm …
Read More »Enforcement Report details UKGC concerns for consumer protection
The UK Gambling Commission (UKGC) has published its second annual ‘Enforcement Report’, providing a detailed overview of the work and progress the Commission has made on its regulatory agenda and industry directives. The report updates industry stakeholders on the seven key disciplines central to UK gambling policy and standards – safer gambling, AML, marketing/advertising, illegal activities, affordability, consumer protection and compliance. …
Read More »SBC partnership extends All-in Diversity message
The All-in Diversity Project has signed a strategic deal with SBC (Sports Betting Community), which will enable it to communicate its drive for greater industry diversity to a much wider audience. SBC is seen as one of the industry’s key information providers and organises the leading dedicated sports betting events in the industry. It joins the group’s impressive list of …
Read More »Tommy Kearns, Xtremepush: Smashing the data silos for a Single Customer View
As the company behind the platform that helped Oddschecker to run more than 100 tactical marketing campaigns across five channels during this year’s Cheltenham Festival week, Xtremepush is making its mark on the sports betting industry. We spoke to the firm’s CEO Tommy Kearns, who explained why ‘monolithic’ cloud solutions are being replaced by purpose-built platforms. This allows brands to …
Read More »BHA launches report analysing Chinese influence in UK racing
A new report published by the British Horseracing Authority (BHA) has been released, which has revealed a rapidly growing interest in UK horse racing across China, which may offer a huge trading and influencing opportunity for the UK. The report, entitled British Horseracing’s International Influence, sets out to examine the ways in which British racing can both influence and support …
Read More »Campeón Gaming Partners: Waiting for the “green light” to make Sweden and UK market moves
Having secured a licence from the Malta Gaming Authority, igaming operator Campeón Gaming Partners has set about adding four new gaming brands in the second half of 2019, as well as finalising the deals of new licensed operations for both Sweden and the UK. We caught up with Marinos Shiapanis – the firm’s Co-Founder and CMO – to discuss the …
Read More »Simon Stevens – Betting should pay ‘NHS tab’ on problem gambling
NHS England Chief Executive Simon Stevens has stated that UK licensed betting operators should compulsory fund the treatment of problem gambling networks across the UK. Stevens is the latest UK public health figurehead to call for the government to implement a ‘mandatory levy’ on UK betting incumbents, stating that it would be unfair for taxpayers to ‘pick-up the huge tab for …
Read More »Jeevan Jeyaratnam, Abelson Odds: Too Big to go Under?
Two ‘titans’ of the sports betting industry in the UK – bet365 and Sky Bet – came under fire for refusing certain four-horse and all five-horse accumulators on Frankie Dettori’s rides for the final two days at Royal Ascot. However, restricting such bets came as little surprise to Jeevan Jeyaratnam, Head of Compilation at Abelson Odds, who believes – given …
Read More »Bookies survive Dettori’s Ascot heroics
Frankie Dettori enjoyed yet another successful day at the Royal Ascot festival yesterday, guiding Stradivarius to a second successive Gold Cup victory, while also winning the first four races on Ladies’ Day, leaving bookmakers to breathe a slight sigh of relief. Following the four successive wins yesterday, it has been reported that the jockey was close to costing betting operators …
Read More »