SBC News Voice of the Sports Betting Industry
Industry software provider Betgenius has undergone an extensive marketing revamp with the launch of its new parent company brand Genius Sports Group, in order to ‘more accurately reflect the diversity of its products’.
The Betgenius brand will become one of the Group’s business verticals and will continue to focus on developing bespoke B2B betting solutions for operators. The second business vertical will focus on the Group’s data capture and distribution, monitoring and analytics businesses including Sport Integrity Monitor – the integrity service provided to leagues, federations, and world governing bodies.
Genius Sports Group will adopt the same leadership team as Betgenius, maintaining continuity in existing day-to-day business management. There will be no change in how it services clients.
Mark Locke, CEO of Genius Sports Group, said: “Over the past 12 months, Betgenius has achieved remarkable growth and has evolved to include new offerings to the market, including the industry’s first comprehensive B2B eSports in-play and pre-match betting product. The launch of Sport Integrity Monitor in 2014, also demonstrates our strategic vision and ambitious goals for the coming years.
“The creation of Genius Sports Group is a significant part of our long-term strategy to differentiate ourselves further in the market and continue to launch value-adding products.”
