Ladbrokes issues market warning ahead of Great British Bake-Off final!

Ladbrokes has announced that it will consider cancelling wagers on its Great British Bake Off TV market as the show enters its final week. The bookmaker has shown concern regarding news that show staff and insiders were placing bets on this year’s winner.

Alerting the media, Ladbrokes stated its was investigating wagers from 42 account which have been linked to BBC staff and show producers Love Productions.

The bookmaker further revealed that more than 500 bets, potentially worth about £10,000 – were placed through the accounts that were created ahead of the pre-recorded final, which airs on BBC One this Wednesday.

At Present Ladbrokes Great British Bake Off market wagers are restricted to £20 at any one time, but punters are able to bet more than once over a period of days.

Wednesday’s final will see contestants Ian Cumming, Nadiya Hussain and Tamal Ray battle it out for the Bake Off crown

Ladbrokes released the following statement regarding its market “We flagged at the start of the series that we thought something smelled a bit strange. We are looking into it further.

“If we feel we’ve had the equivalent of a custard pie thrown in our faces we will think twice about whether we should bet on markets like this again in the future.”

A spokeswoman for Love Productions said: “Everyone who works on the production of the Bake Off series is bound by confidentiality. We take any allegation of breach extremely seriously, although we have not been presented with any evidence to support such a claim.

“We are surprised that Ladbrokes chose to take bets on a series which they know to have been pre-recorded.”