Perform Group forms betting advertising partnership with Fresh8 Gaming

Sports content and data provider Perform Media Group has announced that it has formed a strategic inventory partnership with sports betting advertising specialist Fresh8 Gaming (Fresh8).

The partnership will see Fresh8 real time content and messaging technology integrated throughout Perform’s global media portals, which includes Goal, ePlayer, Soccerway, Sportal and Sporting News.

Fresh 8 content advertising technology provides clients with more intelligent customer messaging, enhanced viewer engagement and a deeper contextual user experience.

Fresh8 technology is available across web channels and is uniquely providing the technology to Perform’s native mobile applications – allowing customers to read content and place bets with bookmakers without leaving Perform’s mobile apps.

Sarah McChesney, Commercial Betting Manager for Perform, said: “In trials with Fresh8, we proved that their technology converts better than any other – both for acquisition and retention purposes. We see this partnership as a key revenue driver for our betting and brand clients globally.”

Andrew Sharland, MD of Fresh8 Gaming, commented: “Perform has one of the largest stable of media sports properties in the world. We are excited to be adding value toPerform by making their content and user data work harder and more intelligently for advertisers. We know this adds value for all parties involved. We are looking forward to supporting Perform and their vast array of bookmakers, fantasy sports partners and global brands over the next few years.”