UK

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Metric Gaming, represented by its Chief Commercial Officer, Keith Hayes. SBC: What role does pricing and risk have to play in the differentiation …

Issuing its response to the announcement that William Hill could be closing 700 of its betting shops which the betting shop workers union, Community, has described as ‘devastating.’ As announced yesterday, William Hill confirmed that it is taking part in a consultation with its retail counterparts over the possibility that the bookmaker could be shutting a large portion of its shops, with …

Seeking to bolster the information and data gathering capacities of its ‘National Gambling Treatment Services’, industry charity GambleAware has formed a new strategic partnership with ViewItUk Ltd. A specialist in data gathering, insights and visualisation for health networks, GambleAware has sanctioned ViewItUk to lead collating, handling and analysing of data, on individuals who seek or are referred to treatment via …

The 2018 Sports Betting Leader of the Year Sergey Portnov will be kicking off the Sport in Focus track at this year’s Betting on Sports conference. Sport in Focus is one of four tracks held on the first full day (18 September) of SBC’s flagship conference, which takes place at Olympia London from 17-20 September. Portnov, who took home the …

UK bookmaker William Hill has confirmed that it will be closing approximately 700 betting shops, impacting 4,500 members of staff, following the introduction of the controversial FOBT legislation on 1 April. As detailed in a media statement, William Hill had entered into a consultation process with its retail colleagues. The statement explained: “This follows the Government’s decision to reduce the …

SBC’s new fortnightly ‘Betting on Sports webinar series’ opens on Wednesday 10 July 2019 (15:00 GMT) with Rare Breed – Betting on Politics, which will see an expert panel assessing how to price what many consider betting’s last authentic trading market. In a world of the Brexit, Trump and Scott Morrison shocks, politics presents bookmakers with very different challenges to …

IMG is closing in on a 10-year, $1 billion deal with the ATP World Tour for betting data and live wagering rights, according to a report yesterday by SportsBusiness Media. The data market has been dominated by the likes of Perform Group, Genius Sports and Sportradar, who signed a five-year extension to its deal with the International Tennis Federation (ITF) – …