Esports & Fantasy

Graham Martin to lead Aquarius AI

Aquarius - Handshake - Hand holding on black background

Gambling entrepreneur Graham Martin has been named President of Aquarius AI, a customer acquisition specialist, as part of the firm’s new business model commencing with esports. Aquarius announced this week that it has repositioned its customer acquisition technology to focus on esports before moving into the wider betting environment. Leading this move into esports betting will be Martin, a founder of …

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Cyber.bet tackles esports corruption joining ESIC

Cyber.bet has become the latest to secure a partnership with the Esports Integrity Commission (ESIC) to focus on tackling match fixing and corruption within the esports betting domain. Cyber.bet will work alongside ESIC to provide information needed for initiating and conducting investigations on match fixing and betting fraud. Ian Smith, Commissioner of the Esports Integrity Commission said: “It is an …

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Luckbox adds five new languages to esports domain

Following a period of unprecedented growth during lockdown, esports bookmaker Luckbox has added five new languages to its wagering platform. Luckbox, which is planning its Toronto TSX Ventures Exchange IPO this summer, has added German, Spanish, Russian, Portuguese and ‘simplified Chinese’ language options to its domain. Further foreign languages options form part a series of ‘rapid enhancements’ undertaken by the company …

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Luckbox raises CAD $3.8m ahead of TSX IPO

Luckbox has confirmed that it has completed a CAD $3.8 million (€2.5m) funding round, as it imminently prepares to list on the Toronto TSX Venture Exchange. The esports bookmaker outperformed its expectations by announcing that investors oversubscribed to its funding round, which had originally targeted a range of CAD $2-3 million. Satisfying investor interest, Luckbox has confirmed that it will …

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Oddin.gg: The importance of live betting in esports

Oddin

Esports betting has enjoyed a well-documented rise to prominence over the last few months, partly due to global restrictions and the postponement of live sporting events.  However, the challenge now for esports is to cement itself as a major player in the overall sports betting landscape, avoiding a situation where audiences just ‘revert to type’ as the sports action returns. …

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Magnus Leppäniemi joins Vie.gg as head of marketing and esports

Esports Entertainment Group has strengthened its leadership team after appointing Magnus Leppäniemi as the new Vice President of Marketing and Head of Esports of its flagship brand, Vie.gg. Leppäniemi joins Vie.gg after amassing more than 20 years of sales and marketing experience from across the gaming industry. “Magnus is a proven marketing executive with invaluable knowledge of the gaming and …

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FES and Incentive Games launch esports prediction game

US iGaming firm Full Engagement Sports (FES) has partnered with UK-based software developer and gamification specialist Incentive Games to launch an esports bracket-challenge game. The agreement comes after the duo met at last year’s Betting on Sports America in New Jersey. FES’ new app will launch with a free-to-play prediction game with the view to ultimately offer parimutuel betting options …

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Betway backs BLAST first-ever Dota 2 Bounty Hunt 

Betway will expand its partnership with leading esports tournament organiser BLAST, after confirming that it will sponsor its new ‘BLAST Bounty Hunt’ online Dota 2 series.  The bookmaker has worked alongside BLAST since 2019, sponsoring its flagship CS:GO competitions ‘BLAST Premier’ and ‘BLAST Raising’. On 9 June, BLAST will host its first-ever Dota 2 competition the ‘BLAST Hunt’ – an …

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ESI Digital Summit: Esports nuances need to be understood for the sake of integrity

ESI’s Digital Summit has highlighted the growth of esports in terms of its global viewership and in its betting take-up. Yet, as esports becomes more popular, it heightens its risk of match fixing and corruption.  One of the summit’s concurrent themes, esports and betting stakeholders observed and debated the complexities of maintaining esports integrity, amid distinct wagering intricacies and unique …

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ESI Digital Summit: Esports targets place at broadcasting’s top table

As esports continues to engage new audiences, traditional broadcasters such as FOX and BT Sport have begun to optimise competitive gaming events such as Virtual F1 and eNASCAR in order to diversify their content.   Allan Hvid, Head of Esports and Football for TV 2 in Denmark, spoke at ESI’s Digital Summit, highlighting new dynamics between esports and traditional broadcasters in securing …

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