Kambi targets Abios growth with esoccer bet builder launch

Kambi Group-owned esports data and odds provider Abios has enhanced its esoccer offering with the launch of a bet builder tool. 

The new launch delivers an extensive suite of features that aims to capitalise on the growing rate of traditional football bets on the Kambi platform. Bet builder bets were at 18% of the total Kambi network handle during the UEFA Euro 2024 tournament, and 24% for the Copa América championship. 

Abios has increased its number of monthly events on offer by 300% YoY since launching its automated odds feed on the Kambi network. This was in part driven by the Kambi esports division’s automated odds modelling and official data partnership with BETER. 

Additionally, the latest updates introduced to Abios will improve events’ uptime, market efficiency and refresh rate, allowing for quicker access to content and an increased number of matches. 

Abios is available to operators both inside and outside the Kambi partner network, with existing partners receiving the product suite instantly.

Anton Janér, Abios’ Founder and Managing Director, said: “Esoccer has seen tremendous success across multiple partners, as it helps operators fill in the gaps in the seasonal sports calendar.

“This year, we went into the field with the ambition to push the envelope of product development in esports betting, which we have found to be lagging compared to traditional sports. 

“With esoccer, we are truly bringing the best in sports to esports and taking full advantage of the digital nature of esports, and it’s something both me and the team are very proud of.”