SBC News Voice of the Sports Betting Industry
Betby is expanding the reach of its proprietary esports product through a partnership with Softlabs.
The sportsbook supplier’s solution will be made available to all operators on Softlabs’ partner network.
Kirill Nekrasov, Head of Betby Games, commented: “This partnership allows us to extend the reach of Betby Games and provide Softlabs with an even richer esports portfolio.”
Betby Games gives customers the option to bet on esoccer, ebasketball and etennis, as well as other esports.
The solution contains over 60 tournaments, more than 350 markets and 245,000 live matches per month.
“The exceptional quality and variety of Betby Games content will provide our clients and their players with a highly immersive and customisable esports experience, helping us to stand out in an increasingly competitive market,” added Softlabs’ Chief Product Officer, Dmitrii Borodint.
In further company news, speaking to SBC News last week, BETBY’s Head of Legal Ilze Ramolina took a closer look at the importance of Brazil’s newly regulated market while also discussing the challenges that may arise for those operators entering the space.
She said: “Brazil is a monumental opportunity for the sports betting industry. With its historical passion for sports, particularly football – after all, it’s the country of Pelé, Neymar, and countless other icons – and a population of over 200 million, the country offers immense value for operators worldwide wishing to extend their footprint.
“At the same time, its regulated market, established under Law 14.790/2023, brings clarity, transparency and structure, which are critical for fostering trust among both operators and players.”
