DATA.BET has revealed in detail its corporate success story from 2024, reflecting the growth in demand for esports data solutions.
The firm saw its total volume of bets processed go up by 74.2% YoY, which was driven by a dynamic trading team and consistent activations with partners and clients throughout the year.
Otto Bonning, Head of Sales at DATA.BET, said: “Our new partnerships with companies such as Altenar, NuBet, Airhead Ventures, and TurboStars have significantly strengthened the portfolio.
“These collaborations demonstrate our expanding influence and commitment to delivering exceptional solutions in the esports betting industry”.
Growing user engagement rates brought a 97.3% increase in active users and a 7% boost in the average bet size. The focus remained on strengthening key market presence, leading to gains in Canada, Brazil, Finland, and Poland.
Looking at DATA.BET’s expansion across content variety, Thomas Donson, Head of Trading, added: “We’ve expanded our offerings by adding 38 new markets, creating more opportunities for bettors and driving engagement.
“Our event coverage has also grown by 11%, adding over 10,000 events to ensure a more diverse and comprehensive experience. Ensuring a 24/7 trading process, DATA.BET offers the highest quality market availability.”
Customer support and risk management for DATA.BET was also on par with the highest standards in 2024, with the firm handling more than 1,700 client requests. This then leads to a bigger familiarity with potential issues, which helps with mitigating risks through proactive measures.
To hear more about the latest trends in esports and what DATA.BET can do to tap into them, you can visit the company’s booth at ICE Barcelona, which takes place between 20 and 22 January.