SBC News Voice of the Sports Betting Industry
Betting provider GG.BET has published its latest creative project showcasing the firm’s achievements in 2024.
A key highlight of GG.BET’s work not only in the last 12 months but also across the previous few years is its commitment to building up value from sponsorship deals with leaders in the esports sector.
Earlier in January, a partnership was brokered between GG.BET and one of the major organisers of Counter-Strike 2 esports tournaments. The collaboration opened up a new engagement opportunity for fans of the game, which received access to the GG.BOOTH – a dedicated fan zone that offers autograph sessions and exclusive merchandise.
In fact, throughout the year GG.BET managed to surprise fans with a wide range of online activities, giveaways, and exclusive content by working with its partnership network.
The firm also ventured into traditional sport in 2024, breaking into Ukraine for the first time. There, GG.BET’s logo was placed as a sponsor partner next to that of Dynamo Kyiv – considered one of the most decorated football clubs in Eastern Europe.
Additional sponsorship deals also saw GG.BET sponsoring broadcasts of the first Usyk v Fury boxing match, as well as various UEFA EURO 2024 matches.
For a full recap of GG.BET’s achievements so far, you can read the firm’s exclusive interview with Esports Insider here.
