Better Collective Punch Nigeria
Shutterstock

Soft2Bet targets Nigeria growth with new local partner

Soft2Bet has strengthened its footprint in Nigeria thanks to a new multi-year partnership with local media company Channels Media Group.

The media group’s proprietary sports betting and casino brand Waddibet will now be powered by Soft2Bet, which will manage its entire customer acquisition process and retention strategy.

Channels Media Group will also deploy Soft2Bet’s Motivational Engineering Gamification Application (MEGA) – a gamification solution that provides content and player engagement for regulated jurisdictions which operators can use to deliver competitive ROI. 

Tobi Momoh, Group Strategist and Consultant of Channels Media Group, added: “Our joining forces with Soft2Bet will see us blend our local expertise with their cutting-edge online sports betting and casino operations. 

“We’re also highly excited at the thought of integrating Soft2Bet’s MEGA gamification and are confident in our ability to deliver premium content and elevate player engagement across this market. 

“Together, we’re committed to setting new industry standards and establishing a leading iGaming brand that will provide unmatched entertainment to our players.”

Over the last few years, Soft2Bet has focused on maintaining consistent growth across regulated markets, achieving success in jurisdictions like Sweden, Denmark, Romania, and Italy. 

With its 2025 roadmap in full swing, the company is looking at another busy year of new B2B integrations and geographical expansion.

Martin Collins, Chief Business Development Officer of Soft2Bet, added: “As a group, Soft2Bet is truly delighted to announce its first African partnership with a high-calibre media partner like Channels TV. 

“Nigeria is the continent’s largest economy and a vibrant market and the combination of Channels TV’s strong brand equity and our highly localised and powerful solutions will deliver strong growth in this major market.” 

Check Also

SBC News Soft2Bet 2024 report highlights a year of success and asks: WHAT’S NEXT?

Soft2Bet 2024 report highlights a year of success and asks: WHAT’S NEXT?

Igaming turnkey solutions provider Soft2Bet has published its 2024 Growth Report this week, highlighting what …

SBC News Soft2Bet launches Christmas-themed engine on MEGA platform

Soft2Bet launches Christmas-themed engine on MEGA platform

Turnkey solutions provider Soft2Bet has launched its latest Christmas-themed seasonal engine powered by its proprietary …

SBC News SBC Webinars: Bonuses should reward winning rather than losing

SBC Webinars: Bonuses should reward winning rather than losing

Operators should switch their focus and use bonuses to reward “gameplay and winning” rather than …