SBC News Voice of the Sports Betting Industry
EveryMatrix has announced it will migrate MBet from its existing software to EveryMatrix technology.
Securing its largest turnkey platform partnership in Africa to date, the provider will power MBet in Tanzania and the Democratic Republic of Congo (DRC).
MBet’s sports betting offering will be ‘transformed’ via the OddsMatrix digital sportsbook platform that includes access to a content catalogue of 170,000+ monthly live sportsbook events.
Ebbe Groes, CEO and Co-Founder of EveryMatrix, commented: “This tier-1 African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the ‘go-to’ platform provider for ambitious operators in the exciting Africa region.
“Africa presents a unique set of scalability challenges for platform providers and, with millions of bets processed daily across our OddsMatrix sportsbook platform, this is a region tailormade for the transformative capabilities of the EveryMatrix technology.”
The deal comes a few months after EveryMatrix acquired sportsbook solutions provider FSB Technology (FSB) in an all-cash deal for an undisclosed sum.
“I’m particularly pleased to see this deal follow our acquisition of FSB Technology. FSB has developed a strong client base across the African continent and the experience and product readiness from FSB was instrumental in EveryMatrix winning this landmark deal,” Groes added.
“We are pleased to welcome MBet to the EveryMatrix platform and look forward to propelling their offering into a market-leading proposition in Tanzania, DRC and beyond.”
Meanwhile, in utilising Odds Management control tools and 11-sport pre-live and live Bet Builder, the East African operator will also gain access to localised products including in-house lightweight front end, USSD betting, SMS functionality, Do It Yourself manual event creation tools and a betslip engine.
This enhanced sportsbook platform package will be further supplemented by the integration of additional EveryMatrix core turnkey products including casino productivity platform CasinoEngine, cross-product reward system BonusEngine and player management platform GamMatrix.
“We are immensely proud of everything MBet has achieved in the last decade. Securing leading positions in Tanzania and the DRC has demonstrated the growth journey we’ve been on,” added Javier Diaz, CEO of MBet.
“What has become clear in the last 18 months is that to take us to the next level in our operations we need to be aligned with a leading third-party technology provider.
“After a thorough search we are confident that we have selected the right partner in EveryMatrix. The hyper growth they have achieved globally in the last several years has been inspiring and their end-to-end turnkey offering provides us with the content, tools, features and localised capabilities to differentiate our daily offering and scale MBet upwards onto a new level.”
