SBC News Voice of the Sports Betting Industry
Altenar has formed a partnership with igaming technology and service provider BetStarters.
The new deal will see Altenar’s sportsbook platform integrated into BetStarters’ solutions, aiming to enhance its offering across emerging markets.
Francesco Papallo, Regional Director at Altenar, commented: “We are delighted to collaborate with BetStarters and provide them with our award-winning sportsbook. With our best-in-class solutions, BetStarters will have the tools to deliver exceptional player engagement and grow their presence in key markets.
“Altenar has a strong track record of empowering operators, and we’re excited to embark on this journey with BetStarters.”
In detail, BetStarters specialises in delivering white-label and turnkey platforms for online casinos and sportsbooks, catering to operators in rapidly growing regions such as Africa, Asia and South America.
The company’s focus on customisable solutions, seamless integrations and operational support aims to ‘empower’ operators to launch and scale their gaming businesses with confidence.
“At BetStarters, we strive to offer our clients industry-leading technology, and our partnership with Altenar exemplifies this commitment,” added Glenn Debattista, COO at BetStarters, said.
“Altenar’s robust sportsbook platform, paired with their innovative approach, aligns perfectly with our vision for delivering top-tier turnkey and white-label solutions.
“This new agreement will enable us to provide unparalleled opportunities to our operator partners worldwide.”
In recent weeks, Altenar announced the launch of a Betslip Boost promotional feature to help sportsbooks boost customer engagement.
The supplier detailed how the new tool gives players the opportunity to boost their potential payout by applying the promotion to a bet of their choice, allowing them to earn extra winnings without increasing their stake.
