Cloudbet has been named the official sports betting and online casino partner of The Professional Fighters League (PFL).
The crypto sportsbook, licenced under Curaçao eGaming, will bring crypto-powered betting to PFL events, starting with the Road to Dubai Champions Series on 25 January. It will also gain prominent branding across PFL broadcasts and events.
A Cloudbet spokesperson said: “One thing that really attracted us to this partnership was the chance to innovate alongside the PFL and bring truly new ideas to the sport.
“We plan to take this opportunity to push the boundaries of the fan experience together. More on that over the next few weeks and months.”
Cloudbet has also announced that it will support the PFL’s mission to build the “Champions League of MMA,” bringing ‘innovative, fan-focused’ sports betting into the mix.
The company is divided into three products – eSports gambling site, regular sportsbook as well as BTC casino.
“We are excited to announce our new long term partnership with Cloudbet,” added Damian Willoughby, EVP Global Partnerships at PFL.”
“Cloudbet are forging a reputation as a trailblazer in the industry through their innovative approach and world class suite of products.”
Willoughby also emphasised that the deal is ‘synonymous with the PFL’ and the organisation is elated to collaborate with Cloudbet to bring a ‘fresh and premium’ experience for its fight fans around the world.
As mentioned, PFL’s first event of 2025 will take place on 25 January at Coca-Cola Arena in Dubai’s City Walk. Usman Nurmagomedov will look to defend his title against Ireland’s Paul “Big News” Hughes.
This is not the first betting partnership for the PFL. It also linked with Bets.io in 2023 for its Road to PFL Africa initiative.
Last year, Unibet also partnered with the sport to become the official sportsbook and betting partner of PFL Europe in the UK and France in 2024 and 2025.