SBC News Voice of the Sports Betting Industry
Altenar has appointed a new Sales Manager, Frederico Caputi, as the provider grows its LatAm commercial team.
Caputi, who brings more than 10 years of experience from strategic roles in sales, business development and affiliate marketing at companies such as with Google and Groupon, will be based in Brazil and will leverage this knowledge to drive growth.
In detail, he will be fostering relationships with sportsbook operators and partners, negotiating high-value deals and analysing the competitive LatAm landscape from within to inform business strategy.
Charlie Williams, Commercial Director at Altenar, commented: “We are delighted to welcome Fred to Altenar at this pivotal time in the industry’s history.
“His strategic approach and wide-ranging experience means he will bring valuable insights and leverage his contacts to build our position in this highly competitive market.
“Along with a robust and compelling product line-up, it is our people that set us apart and by building such a strong team, we are confident we can meet the needs of our operators looking to break into Brazil.”
Caputi also holds what has been described as ‘vast’ igaming and sports betting experience across a varied international landscape, equipping him to offer the ‘deep understanding needed to win in the Brazilian market’.
Altenar began strengthening its leadership team earlier this year with the appointment of Sales Director Sam Hill, who currently focuses on regions including LatAm and Europe.
Caputi, who now joins Altenar’s 500-strong employee base, added: “There couldn’t be a more exciting time to join Altenar, with Brazil’s regulated market inching closer to completion.
“The potential for Altenar to expand its presence in Brazil and offer localised solutions tailored to the unique demands of the market is immense.”
He added that the market’s untapped potential combined with Altenar’s strong capabilities makes this an ‘exciting time’ to be involved in the igaming sector in Brazil, emphasising that he looks forward to working with the wider sales team to drive unprecedented growth for Q4 and beyond.
