Adi Dagan to expand and deepen partnerships at Optimove

Optimove has appointed Adi Dagan as Senior Director of Partnerships of the CRM marketing solutions firm.

Described as a seasoned entrepreneur and gaming industry leader, Dagan will be responsible for expanding Optimove’s strategic partnerships and fostering growth across key markets.  

He brings over two decades of experience scaling online businesses and building partnerships. 

Pini Yakuel, CEO of Optimove, commented, “We are thrilled to welcome Adi to the team. His expertise will be instrumental in expanding our partner ecosystem and delivering even more value to our clients. 

“Under his leadership, we are poised to expand and deepen partnerships that deliver next-level personalised engagement solutions to leading brands across the globe.” 

In his new position, Dagan will focus on growing Optimove’s partner ecosystem and identifying new business opportunities. His immediate priorities include engaging with key partners and clients at high-profile industry events such as SBC Summit and G2E. 

“I am extremely excited to join Optimove. It is the clear leader in CRM Marketing for iGaming and Sports Betting,” added Dagan on his new role. 

“Optimove’s cutting-edge platform and proven ability to enhance customer engagement through AI-orchestrated, data-driven marketing create a market advantage. Optimove is a clear market differentiator for any partner. 

“I am looking forward to helping Optimove continue to build valuable partnerships that drive measurable success for marketers.” 

At the SBC Summit in Lisbon this month, Optimove will be showcasing its new Target Group Discovery tool, which leverages AI for precise audience segmentation to enhance personalised marketing campaigns and customer messaging.

Speaking to SBC News, Motti Colman, VP Revenue at Optimove, said: “SBC Summit is genuinely one of our favourite events of the year, and it’s crucial for us to be there. The event attracts a massive number of operators and is rich in content, which fits perfectly with how we approach CRM Marketing – ensuring every marketing message is truly personalised and relevant.

“The summit offers an unmatched opportunity to connect with key players in the iGaming industry, whether it’s solidifying relationships with existing clients, exploring new partnerships, or engaging with potential prospects. 

“The panels and discussions are particularly valuable, allowing us to both share our insights and learn from others. It’s all about collaboration, innovation, and staying ahead in a rapidly evolving industry. SBC Lisbon hits all the right notes for us, making it an essential part of our yearly strategy.”