Pragmatic Play to access Sporting Solutions Odds Services

Sporting Solutions has announced a deal with B2B sportsbook provider Pragmatic Play.

The sports betting technology supplier will utilise Sporting Solutions’ pre-game and in-play ‘Odds Services’ across a wide range of sports.

Will Fyler, Commercial Director at Sporting Solutions, commented: “We are excited that Pragmatic Play have chosen to utilise our Odds Services across multiple sports, especially given the selection of odds feed integrations currently available to them. 

Flyer added that this ‘demonstrates the ongoing demand’ for the brand’s pricing and risk management from top operators and sportsbook platforms within the industry.

Meanwhile, as Pragmatic Play services a growing number of operators, these brands will now be able to access Sporting Solutions’ latest offering.

“Sporting Solutions offer well-established pre-match and in-play odds services across a range of sports, so we are delighted to be able to offer these to an ever-growing list of Pragmatic Play Sportsbook customers,” noted Gareth Crook, SVP of Sports at Pragmatic Play.

“Following the recent launch of our horse racing product, this agreement further signals our commitment to delivering the widest range of odds services available to the industry.”

Recently, Stuart Viney, Chief Product Officer at Sporting Solutions, spoke to SBC News about how sportsbooks can improve their odds models via the company’s managed trading services. 

Viney explained that these services offer clients a flexible and effective way to reach profitability by giving them “the extra 10%” edge over their competitors.

“As integrations become more efficient on both the operator and supplier side, they are now less feared by decision-makers who sign off product roadmaps,” he said.

“Sportsbooks are, therefore, more prepared to complete new integrations with a range of suppliers to get ‘best-of-breed’ content rather than opting for a ‘one-stop-shop’ approach with a single supplier. 

“Consequently, suppliers offering managed trading services need to adapt to this more flexible approach from existing and potential partners to ensure that they can still provide the benefits of outsourced services across the full offer.”