Erin-Marie Gallagher

Tony Kenny ends 16-year tenure at William Hill

William Hill

Tony Kenny will step down from his position of Group PR and Communications lead at William Hill after 16 years with the company.  Kenny held a number of positions at William Hill, including Public Relations and Marketing Manager (Ireland), Head of Online and International PR, Head of PR and Head of External Communications. In a statement on LinkedIn, Kenny said: …

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BtoBet: is the European market all ‘doom and gloom’?

SBC News BtoBet: is the European market all ‘doom and gloom’?

Over the course of the last decade, a large number of European markets have embraced the possibility of a regulated gambling industry. But with increasing regulatory pressure on topics such as anti-money laundering, player protection and know-your-customer, is the European market about to experience a period of ‘doom and gloom’?  BtoBet’s latest industry report addresses that very issue by looking …

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William Woodhams: taking the Fitzdares experience international

SBC News William Woodhams: taking the Fitzdares experience international

Ontario – the province that has been on everyone’s lips since it went live back in April 2022. But as betting operators from around the world try to get in on the action, what’s the key to success in this soon-to-be betting powerhouse? For some, it’s bonuses and offers that capture the attention of bettors. For others, it’s stand-out technology. …

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IMG ARENA: growing rights holders’ reach in the data age of sport

IMG Arena

Having secured a monumental deal with Major League Soccer (MLS) earlier this year, IMG ARENA President Freddie Longe spoke with SBC Leaders Magazine how the two organisations will work together to revolutionise the fan experience and extend the reach of rights holders in an era that’s becoming increasingly dominated by the power of data. First off, how did the deal …

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Katerina Biloruska, Parimatch Tech: Ukraine is in our DNA

SBC News Katerina Biloruska, Parimatch Tech: Ukraine is in our DNA

Katerina Biloruska, Parimatch Tech’s Co-Founder and Chairwoman of the Parimatch Foundation, shines a spotlight on some of the company’s corporate social responsibility initiatives and the need for wider industry collaboration in the face of adversity. Thanks for speaking with SBC Leaders Magazine! Can you begin by telling us a bit about your career – you started off as a journalist? …

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Anton Kaszubowski: startups and the art of perpetual problem solving

Anton Kaszubowski

In Issue 22 of SBC Leaders Magazine, SBC Advisory’s Founder and Managing Director Anton Kaszubowski shares his expertise on the world of emerging technologies and the key ingredients for success that start-ups should consider when looking to make a mark on the sports betting and igaming space. What would be your advice to startups looking to make a mark in …

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NSoft: driving growth with Stark betting kiosks

SBC News NSoft: driving growth with Stark betting kiosks

Writing for SBC News, NSoft looks back on a ‘beautiful partnership’ with Stark, explaining how the company’s range of betting kiosks have helped create new avenues for growth.  Stark manufactures self-service betting terminals for land-based betting and gaming businesses and cooperates with the betting and casino industry’s well-known vendors for the peripheral components. The majority of it goes to EU …

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Bayes Esports: overcoming the challenges in broadcasting Battle Royales

Bayes Esports Comms Team

Niklas Weber, Content Creator at Bayes Esports, analyses the challenges associated with broadcasting Battle Royale titles, explaining how companies might be able to ‘control the chaos’ by using prediction models. When we are thinking of the most popular game titles in esports, we think of MOBAs such as League of Legends and Dota 2, or tactical shooters such as Counter-Strike: …

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Šarūnas Mazalas, Twain Sport: T-Basket is filling a gap with quick-form content

Sarunas Mazalas, Twain Sport

Over the last few years, we have seen a shifting trend towards short-form, quick and engaging content that captures someone’s attention in the space of a minute. This has become particularly apparent on social media sites. So it comes as no surprise that Twain Sport has taken a leaf out of TikTok and Instagram’s book when creating its T-Basket hybrid …

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