Erin-Marie Gallagher

Forza Football grows advertising capacity with Sportradar’s ad:s

Forza Football grows advertising capacity with Sportradar’s ad:s

Sportradar has agreed to exclusively manage the advertising inventory for Forza Football’s live score app by supplying its data-driven marketing solution, ad:s. Through the partnership, Sportradar will utilise its knowledge of bookmaker marketing requirements to optimise the football technology firm’s advertising placements.  Sportradar will, through its Marketing Cloud platform, support Forza Football in delivering personalised messaging by prioritising native, odds-first …

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Sportal365 enhances betting content with Spotlight Sports Group deal

Sportal365 enhances betting content with Spotlight Sports Group deal

Spotlight Sports Group will supply independent betting content to Sportal365 after agreeing to support the CMS platform provider in expanding its sports content publishing platform. Through the partnership, Spotlight Sports Group will deliver bespoke editorial content which will be made available to Sportal365’s client base. “We’ve really grown our bespoke editorial offering, covering all sports in more than 70 languages,” …

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Anders Crillesen joins Better Collective as PR and Communications lead

Anders Crillesen joins Better Collective

Better Collective has strengthened its team after naming Anders Crillesen as its new Head of PR & Communications. In his new role, he will take responsibility for overseeing the company’s global corporate and product communication strategy, with an aim of enhancing Better Collective’s communication initiatives toward responsible gambling. Celebrating his new role, Crillesen said: “I’m thrilled to join Better Collective …

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Innovation and collaboration: What lies ahead for Bayes Esports

Technology, data visualisation and partnerships are three key areas that Bayes Esports plans to focus on in 2021, as Amir Mirzaee (pictured) – Chief Operating Officer – plans to establish the company’s position as a leader in the esports space.  In conversation with SBC News, Mirzaee – who joined Bayes Esports in July 2020 – reflected on some of the new …

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Kambi defies Covid challenges with ‘record’ Q4 performance

Kambi

Sustained growth in new markets was a key driver of growth for Kambi, as the sports betting technology and systems provider declared a ‘record quarterly performance’. Publishing its Q4 2020 trading update, Kambi recorded revenues of €46.9 million, a 76% increase on the €26.7 million in Q4 2019. Revenues for the period from January to December 2020 totalled €117.7 million, …

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Greentube ventures into ‘uncharted territory’ with HERO esports acquisition

Greentube ventures into ‘uncharted territory’ with HERO esports acquisition

Greentube has made its first foray into the esports and blockchain space after acquiring HERO, in an agreement which will diversify the NOVOMATIC Interactive division’s portfolio. The HERO esports platform enables players ‘to challenge other enthusiasts without the interference of bookmakers setting the odds’.  Celebrating the acquisition, Michael Bauer, CFO/CGO at Greentube, said: “At Greentube, we aim to hold a …

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Assaf Dor: Getting ahead of Chrome’s third party cookies overhaul

Cellxpert Tokipot

As Google prepares to introduce some drastic changes to its Chrome browser, Cellxpert CEO Assaf Dor looks at how these updates will impact the future of affiliate and performance marketing. Until recently, the online advertising landscape has relied heavily on third party cookies to track user behaviour and conversions across the web. However, with the upcoming update to the Google …

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SBC Leaders: Lessons learned from 2020 and the road to recovery

SBC Leaders

Drawing upon lessons learned can help build the foundation for strong future performance, explained Elen Barber, Chief Marketing Officer at Kindred Group. An exclusive interview with Barber kicks off the first 2021 edition of SBC Leaders, delving into all things marketing, sponsorship, regulation and responsible gambling. Yet as the magazine title would suggest, Barber is far from the only leader …

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PartnerMatrix report highlights growing opportunities for igaming affiliates

PartnerMatrix report highlights growing opportunities for igaming affiliates

PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has found that 81% of advertisers in the US market have turned towards affiliate marketing strategies. Publishing its Top Affiliates Networks Report 2021, the software provider carried out an in-depth analysis of the most prominent igaming affiliate networks.  Among its key findings, it revealed that the average cost per …

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Sportradar tackles integrity breaches with social media programme

Sportradar tackles integrity breaches with social media programme

Sportradar has launched a new Social Media Integrity Education Service offering athletes and sports stakeholders the tools to identify integrity risks from social media platforms. The Penny Del, Germany’s Ice Hockey League, is among the first organisations to sign up to the new service.  The programme will comprise a series of webinars and workshops, in addition to tutorials which will …

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