SBC News Voice of the Sports Betting Industry
Bayes Esports has strengthened its senior management team with a series of new hires and internal promotions.
Dr. Susanne Ardisson,a long-standing member of the Bayes Esports’ team, will be promoted to the position of Head of Strategic Communications.
Having worked as a Senior PR Consultant for more than 15 years, Bayes Esports highlighted that her “guiding voice” and knowledge of the company will help shape its ongoing development.
Meanwhile Axel Fromberg, who has held positions at firms such as Audi, BMW and Enel among others, will start a new role as Senior Director of Sales.
Joining Bayes Esports from outside the industry, Christopher Bohlmann was recently named as the Director of Growth & Finance. He spent over 10 years in investment, primarily within the Technology Investment Banking (TMT) team at J.P. Morgan in their London and Frankfurt offices.
He stated: “I remember when I started my career at J.P. Morgan, around the time when payment startups were just emerging as a new dynamic force. As an advisor I was contemplating what it would be like to actively shape a business within an emerging environment.
“For me, Bayes and Esports are the culmination of exactly that. The opportunity to be at the forefront of an exciting industry, and shape its evolution through the leader in esports data analytics.”
André Schneider will assume the role of Senior Director of People Operations. He has a wealth of experience within the human resources space, having previously worked for international companies such as IKEA and Red Bull; and having supported cross-functional teams at the Olympic Games in Sochi 2014 and Rio 2016.
Bayes Esports CEO, Martin Dachselt, said: “With the recently announced expansion of Bayes Esports into the USA, as well as the upcoming launch of a new odds distribution platform, it’s excellent to see that the company has assembled the strongest possible management team to support and complement its ambitions.
“Our shared knowledge and expertise has been bolstered with the additions of Susanne and Axel, and we are also able to get a fresh and unique perspective from Andre and Christopher.”
