SBC News Voice of the Sports Betting Industry
Leading Polish market bookmaker STS has moved to expand its mobile engagement capacities utilising Wiraya as customer activation software provider.
The partnership will see Wiraya deploy its mobile customer tracking solutions, helping STS marketing and retention teams better convert perspective players.
Wiraya solutions allow for optimised personalised messages to be sent to STS customers across multiple mobile devices. Furthermore, STS marketing teams will be supported with better in-depth reporting on customer engagements, helping optimise campaigns.
“As the leader of the Polish market, we are constantly developing our brand and its attractiveness to players,” said Mateusz Juroszek, CEO of STS. “We are focused on increasing the effectiveness of all our customer activities. We expect that the partnership with Wiraya will really optimise the player registration process.”
The mobile partnership forms part STS ongoing digital transformation programme announced in 2018, as the Polish bookmaker enhances its entire digital portfolio.
The arrangement sees Wiraya continue to expand its presence within betting and gaming, in which the mobile engagement specialist services Black Type, Interwetten Sports and Betsson AB as partners
Hampus Lindberg, Commercial Director at Wiraya, added: “Players are increasingly disloyal, and combined with the sheer volume of marketing noise, it’s a difficult task for all operators to increase player numbers. That’s why it’s vital operators like STS master the activation phase of the player lifecycle.”
