New industry incumbent Carousel Group has confirmed it will support its European sportsbook properties of SportsBetting.com and RaceBook.com, with Wiraya mobile customer activation tools. Issuing a market update, Carousel informs that it will utilise Wiraya mobile engagement capacities, to enhance its customer activation strategy across its verticals. Wiraya solutions allow for optimised personalised messages to be sent to SportsBetting.com and …
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STS Poland ups mobile muscle with Wiraya
Leading Polish market bookmaker STS has moved to expand its mobile engagement capacities utilising Wiraya as customer activation software provider. The partnership will see Wiraya deploy its mobile customer tracking solutions, helping STS marketing and retention teams better convert perspective players. Wiraya solutions allow for optimised personalised messages to be sent to STS customers across multiple mobile devices. Furthermore, STS …
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