Tag Archives: interwetten

Interwetten to deliver ‘emotional brand experiences’ with Liverpool FC

Interwetten has formed a long-term regional partnership Liverpool FC (LFC) in an ambition to deliver ‘emotional brand experiences’ and entertainment opportunities for football fans. The deal is set to include offline promotions and content on the Premier League side’s digital platforms in-market. The sports betting operator will also work on the development of a joint entertainment programme that aims to …

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Interwetten drives player conversion with Triggy collaboration

Triggy has strengthened its footprint in the Austrian market after partnering with Vienna-based sportsbook Interwetten. By combining Triggy’s suite of content and marketing activities with the Interwetten branded live–score app, the duo are confident that they can drive engagement and conversion. “We are very excited to launch the live-score app with Interwetten,” commented Martina Åkerlund, CEO of Triggy. “The additional …

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Interwetten sponsors PDC events in Germany and Austria

Interwetten has announced a partnership with the Professional Darts Corporation (PDC) as it becomes the new main sponsor of all European Tour events staged in Germany and Austria. The organisation has stated that there are ‘innovative activation possibilities’ for the sports betting platform at PDC Europe events, as darts becomes increasingly relevant in target markets. Stefan Sulzbacher, CEO at Interwetten, …

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Interwetten secreus regional NHL partnership in Germany and Austria

Interwetten has entered into an agreement with the National Hockey League (NHL), becoming an official partner of the tournament in Germany and Austria.  The collaboration will see Interwetten leverage the tournament’s popularity to boost its own brand awareness in the two countries, whilst also promoting its betting products to followers of international ice hockey.  Supported by Sportardar, the NHL’s official …

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Nigerian superstar Yakubu to open SBC Digital Summit Africa

Yakubu at SBC Digital Summit Africa

SBC Digital Summit Africa is to open with an exclusive interview with Yakubu Ayegbeni, the Nigerian football legend and Interwetten brand ambassador.  The interview on 6 October 2020, the opening day of the virtual event for the African betting and gaming industry, will see the former striker discuss his playing career and his work with Interwetten’s recently-launched Nigerian sportsbook. Delegates …

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Interwetten signs Yakubu as first Nigeria ambassador

DACH bookmaker Interwetten will grow its brand exposure in Nigeria after securing former Premier League footballer Yakubu “Yak” Ayegbeni as its first Nigerian market brand ambassador. Yakubu will represent the brand in the Nigerian market, and will be integrated into all advertising activities, both online and print, for the betting group. Interwetten’s entry into the Nigerian sports betting market, was …

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Interwetten extends sponsorship for two Bundesliga Clubs

DACH bookmaker Interwetten has extended its sponsorship agreement with German Bundesliga clubs TSG Hoffenheim and Vfl Wolfsburg, with the partnerships due to last until June 2023. The betting operator has worked alongside TSG Hoffenheim since 2017, having helped develop a number of advertising and marketing campaigns, including the development of a social media activation which allowed fans to win a …

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Interwetten backs Austrian code on sports integrity

DACH bookmaker Interwetten Sports has become a member of Austrian Sports’  ‘Fair Play Code’, an initiative developed by the government to ensure the integrity of national sports against manipulation. Co-developed by Austria’s Sports Ministry, in partnership with the OFB Football Association and Austria’s Bundesliga, the Fair Play Code aims to educate all national sports stakeholders on preventing match-fixing and corruption. The …

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