Interwetten has extended its partnership with the New England Patriots for a further two years. The German betting operator will continue to focus on ‘unique experiences’ for fans of NFL team as well as sports enthusiasts in general. This includes events in Germany, exclusive fan trips to Foxborough and meetings with Patriots alumni such as two-time Super Bowl winner Sebastian …
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Interwetten partners with OKTO to offer cash-to-digital payments
German igaming operator Interwetten has partnered with payment service provider OKTO to integrate the latter’s cash-to-digital payment solution. Following the integration of the OKTO.CASH solution within Germany’s gambling sector, further rollouts will soon be announced across the wider European region. Customers using Interwetten’s services will now be able to make deposits into their igaming accounts using cash by leveraging OKTO’s …
Read More »Interwetten removes all betting on German amateur football
German sportsbook Interwetten has ceased all offerings of betting on local amateur football matches. The withdrawal affects all of the company’s international platforms, with the goal of preventing German-based customers from registering for its international platform, and international customers being onboarded to its German domain. Interwetten was founded in Germany but is currently located in Malta. It is operating under …
Read More »Interwetten gains visibility in German basketball with Bayern München
Interwetten has been named the platinum betting partner of FC Bayern München Basketball (FCBB) until 2026. The new deal gives the sports betting provider ‘extensive marketing rights’ across the EuroLeague and Basketball Bundesliga, in addition to other international activations. Wolfgang Fabian, Founder and Owner of Interwetten, commented: “As an owner-managed company with more than 30 years of tradition, we rely …
Read More »Interwetten to deliver ‘emotional brand experiences’ with Liverpool FC
Interwetten has formed a long-term regional partnership Liverpool FC (LFC) in an ambition to deliver ‘emotional brand experiences’ and entertainment opportunities for football fans. The deal is set to include offline promotions and content on the Premier League side’s digital platforms in-market. The sports betting operator will also work on the development of a joint entertainment programme that aims to …
Read More »Interwetten drives player conversion with Triggy collaboration
Triggy has strengthened its footprint in the Austrian market after partnering with Vienna-based sportsbook Interwetten. By combining Triggy’s suite of content and marketing activities with the Interwetten branded live–score app, the duo are confident that they can drive engagement and conversion. “We are very excited to launch the live-score app with Interwetten,” commented Martina Åkerlund, CEO of Triggy. “The additional …
Read More »Interwetten sponsors PDC events in Germany and Austria
Interwetten has announced a partnership with the Professional Darts Corporation (PDC) as it becomes the new main sponsor of all European Tour events staged in Germany and Austria. The organisation has stated that there are ‘innovative activation possibilities’ for the sports betting platform at PDC Europe events, as darts becomes increasingly relevant in target markets. Stefan Sulzbacher, CEO at Interwetten, …
Read More »Interwetten secreus regional NHL partnership in Germany and Austria
Interwetten has entered into an agreement with the National Hockey League (NHL), becoming an official partner of the tournament in Germany and Austria. The collaboration will see Interwetten leverage the tournament’s popularity to boost its own brand awareness in the two countries, whilst also promoting its betting products to followers of international ice hockey. Supported by Sportardar, the NHL’s official …
Read More »Nigerian superstar Yakubu to open SBC Digital Summit Africa
SBC Digital Summit Africa is to open with an exclusive interview with Yakubu Ayegbeni, the Nigerian football legend and Interwetten brand ambassador. The interview on 6 October 2020, the opening day of the virtual event for the African betting and gaming industry, will see the former striker discuss his playing career and his work with Interwetten’s recently-launched Nigerian sportsbook. Delegates …
Read More »Interwetten named main sponsor for Greek Super League
DACH bookmaker Interwetten has been named as the main sponsor and naming rights partner of the Greek Super League as part of a three-year agreement. The partnership, which will run until the end of the 2022/23 season, will see the league rebranded to become the ‘Super League Interwetten’, with the betting company due to be integrated into the official league …
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