Tag Archives: interwetten

Nigerian superstar Yakubu to open SBC Digital Summit Africa

Yakubu at SBC Digital Summit Africa

SBC Digital Summit Africa is to open with an exclusive interview with Yakubu Ayegbeni, the Nigerian football legend and Interwetten brand ambassador.  The interview on 6 October 2020, the opening day of the virtual event for the African betting and gaming industry, will see the former striker discuss his playing career and his work with Interwetten’s recently-launched Nigerian sportsbook. Delegates …

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Interwetten named main sponsor for Greek Super League

DACH bookmaker Interwetten has been named as the main sponsor and naming rights partner of the Greek Super League as part of a three-year agreement. The partnership, which will run until the end of the 2022/23 season, will see the league rebranded to become the ‘Super League Interwetten’, with the betting company due to be integrated into the official league …

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Interwetten signs Yakubu as first Nigeria ambassador

DACH bookmaker Interwetten will grow its brand exposure in Nigeria after securing former Premier League footballer Yakubu “Yak” Ayegbeni as its first Nigerian market brand ambassador. Yakubu will represent the brand in the Nigerian market, and will be integrated into all advertising activities, both online and print, for the betting group. Interwetten’s entry into the Nigerian sports betting market, was …

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Interwetten extends sponsorship for two Bundesliga Clubs

DACH bookmaker Interwetten has extended its sponsorship agreement with German Bundesliga clubs TSG Hoffenheim and Vfl Wolfsburg, with the partnerships due to last until June 2023. The betting operator has worked alongside TSG Hoffenheim since 2017, having helped develop a number of advertising and marketing campaigns, including the development of a social media activation which allowed fans to win a …

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Interwetten backs Austrian code on sports integrity

DACH bookmaker Interwetten Sports has become a member of Austrian Sports’  ‘Fair Play Code’, an initiative developed by the government to ensure the integrity of national sports against manipulation. Co-developed by Austria’s Sports Ministry, in partnership with the OFB Football Association and Austria’s Bundesliga, the Fair Play Code aims to educate all national sports stakeholders on preventing match-fixing and corruption. The …

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SBC Digital Summit: “Semi-esports rise has blown my mind” – Sportingbet

On the first day of the inaugural SBC Digital Summit, Tyrone Dobbin – Managing Director of Sportingbet South Africa – predicted that ‘semi-esports’ such as FIFA and NBA 2k will continue to see revenue increases in the mid to long term. Dobbin, who took part in the ‘Off the Bench- What is there to Bet on?’ panel, said: “The rise …

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Interwetten strikes virtual partnership with Golden Race

Sports betting and online gaming operator Interwetten has agreed to integrate a range of virtual sports and games from Golden Race after the duo secured a new agreement. Under the new agreement with Interwetten, Golden Race has continued to build upon its European growth strategy, with its services now available across 50,000 shops and featuring on more than 400 websites. …

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Dominik Beier – Interwetten unafraid to test its legacy in Nigeria

Dominik Beier, Group CEO of DACH markets legacy sportsbook Interwetten has spoken to SBC on his firm’s African market ambitions, which will launch imminently within Nigeria. Prior to global betting’s COVID-19 disruption, Interwetten’s executive team had announced that the sportsbook had secured a ‘national licence’ from Nigeria’s Lottery Regulatory Commission (LRC). The announcement sees Beier undertake a key strategic leadership …

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Interwetten praises record results despite ‘major regulatory challenges’

Sports betting and online gaming operator Interwetten has celebrated reaching a new record for its 2019 financial year, despite ‘major regulatory challenges’. Publishing a trading statement, Interwetten recorded a gross gaming revenue (GGR) of €99.5m for the year, marking a 25% increase compared to 2018, with betting stakes rising over €2bn for the first time. Dominik Beier, speaker of the …

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Interwetten expands instant payment capacity with MuchBetter

MuchBetter, a provider of tailored igaming payment solutions, has confirmed a strong close to 2019 year-end trading as it secures German legacy sportsbook Interwetten Sports as a new client. Following successful negotiations at SIGMA 2019, MuchBetter announces that it will launch its instant ‘real-time’ payment services across Interwetten’s digital portfolio within the coming weeks. Operating since 2017, MuchBetter igaming payment solutions …

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