Tag Archives: Wiraya

EveryMatrix partners with Wiraya to develop strategic commercial network

EveryMatrix has joined forces with Wiraya in a partnership which will seek to support commercial expansion for both businesses in the iGaming industry. The new partnership brings together EveryMatrix’s premium offering and client network with Wiraya’s Mobile Customer Activation solution. Kiril Nestorovski, Head of Sales at EveryMatrix, said: “EveryMatrix has always strived to offer the very best technology available to …

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Carousel Group bolsters mobile engagement capacity with Wiraya solutions

Age Verification

New industry incumbent Carousel Group has confirmed it will support its European sportsbook properties of SportsBetting.com and RaceBook.com, with Wiraya mobile customer activation tools. Issuing a market update, Carousel informs that it will utilise Wiraya mobile engagement capacities, to enhance its customer activation strategy across its verticals. Wiraya solutions allow for optimised personalised messages to be sent to SportsBetting.com and …

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STS Poland ups mobile muscle with Wiraya

Leading Polish market bookmaker STS has moved to expand its mobile engagement capacities utilising Wiraya as customer activation software provider. The partnership will see Wiraya deploy its mobile customer tracking solutions, helping STS marketing and retention teams better convert perspective players. Wiraya solutions allow for optimised personalised messages to be sent to STS customers across multiple mobile devices. Furthermore, STS …

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AI-based Wiraya solution to solve player activation puzzle

Wiraya

Wiraya has targeted the issue of player activation in the sports betting industry, in which an estimated 60% of new registered players fail to ever make a deposit. The player activation specialist has set up an hour-long webinar for Tuesday 25 September (14:00-15:00 BST) to help its industry counterparts to both optimise communication with players and deliver a real increase …

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Interwetten ups mobile engagement with Wiraya activation solutions

German-language online bookmaker, Interwetten has confirmed that it will utilise Wiraya personalisation and automated technologies to drive customer engagement through its mobile verticals. Updating the market, Interwetten marketing has installed Wiraya’s ‘Mobile Activation Solution’, which has been launched through the bookmaker’s key markets of Germany, Austria and Switzerland. Interwetten details that Wiraya’s automated mobile player communications were used during World …

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Black Type ups mobile engagement skills with Wiraya

Specialist racing online bookmaker Black Type (blacktype.bet) has announced that it will work with mobile voice customer activation software Wiraya with a view to improving its live retention and engagement dynamics. Launched in 2016, Black Type seeks to become the leading digital destination for racing punters of all levels and experience. Announcing the partnership, Black Type said it will launch its first …

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Wiraya agrees new partnership with Fantasino

Specialists for mobile customer activation, Wiraya, today announced its latest agreement with Fantasino to increase player activation. Fantasino is a Costa Rican based online casino operator, which in partnership with EveryMatrix looks to provide players with a more personal experience when playing online casino games. Using Wiraya’s technology, Fantasino will be aiming to significantly increase conversion rates and build customer loyalty, …

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Betting on Data track explores the implications of artificial intelligence at #boscon2017

Betting on data

The latest developments in Artificial Intelligence, Live Betting Data and CRM will be tackled on the Betting on Data track – part of the Betting on Sports Conference by SBC Events (12-15 September). Asking the question: ‘How can AI be effective in terms of a sports betting environment?’, the first Betting on Data panel features the insight of CEOs from …

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