Tag Archives: SuperBet

Superbet doubles down on Lucky7’s challenger investment 

Pan-Eastern European betting firm Superbet Group has expanded its online casino portfolio, after confirming that it has acquired a 60% stake in Lucky7 Ventures.  Superbet stated that its transaction follows an initial venture investment in Lucky7, allowing the online casino start-up to develop its multi-market operations targeting growth in Europe and the Americas.   Founded in 2019 by former Dunder co-founder …

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Superbet highlights integrity commitment with IBIA membership

Romanian gambling operator Superbet has upped its commitment to sports betting integrity after becoming a member of the International Betting Integrity Association (IBIA). Under the partnership, Superbet will feed into IBIA’s unique global monitoring and alert system, and benefit from the platform’s security and business protection measures. Ivan Gojic, Head of In-Play Trading at Superbet, commented: “Superbet’s membership of IBIA …

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Sportal365 to power efbet’s multi-market content strategy

Sportal365

CMS platform provider Sportal365 has expanded its partnership with efbet, Bulgaria’s largest sportsbook and casino operator, to engage a wider set of sports audiences and increase player conversion through editorial content. Already deployed in Bulgaria, efbet CEO and founder Tzvetomir Naydenov confirmed that it is planning to use the Sportal365 platform as a lead generation tool in markets where there …

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Superbet boosts content muscle with Sportal365

Superbet, Romania’s leading bookmaker, has expanded its content capacity by entering a publishing partnership with Sportal365.  The agreement will see Superbet integrate Sportal365’s publishing platform across its key market domains of Romania and Poland, developing deeper sports led content for its customers. In its statement, Superbet detailed that it seeks to ‘power-up’ its content capabilities by utilising Sportal365 publishing platform, …

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SBC Digital Summit: A crash course in adaptability and resilience 

Adaptability will be an essential quality for betting operators seeking to engage with customers on an increasingly digital-led footing as COVID-19 continues to ensure a retail lockdown. That was one of the big takeaways from a four-strong panel at today’s SBC Digital Summit titled ‘An Opportunity to Revisit the Omni-Channel Approach’.  In opening the session, moderator and head of Digitain’s …

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Superbet seeks new Romania CEO following Ardeleanu exit

Superbet is looking for a new Chief Executive in its home market of Romania after confirming the departure of incumbent Vlad Ardeleanu from the betting group’s executive leadership team. This weekend, Romanian business news sources reported that Ardeleanu had chosen to end his five-year tenure leading Superbet’s home market initiatives. Confirming his exit, Ardeleanu stated that he had chosen not to …

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DOWNLOAD: Superbet CEO stars in first SBC Magazine for 2020

SBC Magazine

Romanian betting operator Superbet will use an injection of cash from Blackstone to build a bigger online profile as it tries to replicate the success of its retail business.  That’s according to new CEO Johnny Hartnett, the subject of our lead interview for the first SBC Magazine of the year, which is now available to download HERE. Hartnett, who joined …

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SuperBet makes Zagreb its new technology home acquiring Axilis studio

Croatian tech news source Netokracija.com has reported that Romanian betting group SuperBet Group has acquired Zagreb-based technology development studio Axilis. The acquisition will see Axilis become the lead development hub of SuperBet’s planned proprietary sportsbook platform launch. Both companies maintain an existing working relationship, with Axilis having led the frontend redevelopment of SuperBet new website, which was launched in ‘beta …

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Superbet enlists Betgenius as new in-play trading partner

Romania’s largest sportsbook operator, Superbet, has confirmed that it has signed a new multi-year deal with Betgenius which is set to become the operator’s new in-play trading partner. The long-term deal will see Betgenius offer its live-betting products to Superbet, covering a wide range of sports markets including football, basketball and volleyball, across both its online and retail platforms. Vlad …

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SuperBet Romania secures £175 million Blackstone backing

US private equity fund Blackstone Group LLP continues to expand its European gambling investment portfolio, confirming that it has invested €175 million in Romania and CIS market bookmaker SuperBet. The transactions sees the US PE firm secure a minority stake in SuperBet, Romania’s largest sports betting operator, through its strategic vehicle ‘Blackstone Tactical Opportunities’. Founded in 2008 by industry investor …

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