Tag Archives: SuperBet

Fortuna emerges triumphant at Polish Bookmakers Awards 2020

Fortuna Zakłady Bukmacherskie emerged as the dominant operator at the 2020 edition of Legalni Bukmacherzy’s Polish Bookmakers Awards. The Polish arm of Czech gambling group Fortuna Entertainment Group took home the prestigious Best Bookmaker Award for the third year in a row, whilst also sweeping up the Best Offer and Responsible Bookmaker titles, and claimed a joint Best Marketing prize …

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Superbet welcomes back Romanian sports with #SuperSport launch

Superbet has launched ‘The Magic Feeling of #SuperSport’ as its new lead advertising campaign within its home market of Romania. The campaign, developed by Bucharest creative marketing agency Rusu+Bortun, sees Superbet promote its full range of live betting markets covering Romania’s most popular sports.  Adjusting to a period with no sports activity during the 2020 pandemic, Superbet – Romania’s biggest …

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Superbet sponsors Grand Chess Tour’s 2021 return

The Grand Chess Tour (GCT) has announced its 2021 schedule, returning to action from its 2020 hiatus due to global pandemic circumstances. Recognised as world chess’ most prestigious tour series, the GCT sees FIDE’s 12 leading ‘Grandmasters’ and wild card entries compete in five tournaments featuring ‘classical’ and ‘rapid&blitz’ (10-and-3 minute clocks) game formats. Romanian bookmaker Superbet has announced that …

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Superbet enlists SportCaller in first CIS-facing deal

Free-to-play (FTP) sports game provider SportCaller has joined forces with Romanian betting operator Superbet, in a new CIS-facing partnership. The deal will help the free-to-play (FTP) game supplier expand its reach into the central and Eastern European markets through the Superbet Group, which already has a footprint in the market. On the other hand, the multichannel sportsbook will benefit from …

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Superbet doubles down on Lucky7’s challenger investment 

Pan-Eastern European betting firm Superbet Group has expanded its online casino portfolio, after confirming that it has acquired a 60% stake in Lucky7 Ventures.  Superbet stated that its transaction follows an initial venture investment in Lucky7, allowing the online casino start-up to develop its multi-market operations targeting growth in Europe and the Americas.   Founded in 2019 by former Dunder co-founder …

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Superbet highlights integrity commitment with IBIA membership

Romanian gambling operator Superbet has upped its commitment to sports betting integrity after becoming a member of the International Betting Integrity Association (IBIA). Under the partnership, Superbet will feed into IBIA’s unique global monitoring and alert system, and benefit from the platform’s security and business protection measures. Ivan Gojic, Head of In-Play Trading at Superbet, commented: “Superbet’s membership of IBIA …

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Sportal365 to power efbet’s multi-market content strategy

Sportal365

CMS platform provider Sportal365 has expanded its partnership with efbet, Bulgaria’s largest sportsbook and casino operator, to engage a wider set of sports audiences and increase player conversion through editorial content. Already deployed in Bulgaria, efbet CEO and founder Tzvetomir Naydenov confirmed that it is planning to use the Sportal365 platform as a lead generation tool in markets where there …

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Superbet boosts content muscle with Sportal365

Superbet, Romania’s leading bookmaker, has expanded its content capacity by entering a publishing partnership with Sportal365.  The agreement will see Superbet integrate Sportal365’s publishing platform across its key market domains of Romania and Poland, developing deeper sports led content for its customers. In its statement, Superbet detailed that it seeks to ‘power-up’ its content capabilities by utilising Sportal365 publishing platform, …

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SBC Digital Summit: A crash course in adaptability and resilience 

Adaptability will be an essential quality for betting operators seeking to engage with customers on an increasingly digital-led footing as COVID-19 continues to ensure a retail lockdown. That was one of the big takeaways from a four-strong panel at today’s SBC Digital Summit titled ‘An Opportunity to Revisit the Omni-Channel Approach’.  In opening the session, moderator and head of Digitain’s …

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Superbet seeks new Romania CEO following Ardeleanu exit

Superbet is looking for a new Chief Executive in its home market of Romania after confirming the departure of incumbent Vlad Ardeleanu from the betting group’s executive leadership team. This weekend, Romanian business news sources reported that Ardeleanu had chosen to end his five-year tenure leading Superbet’s home market initiatives. Confirming his exit, Ardeleanu stated that he had chosen not to …

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