Superbet, Romania’s leading bookmaker, has expanded its content capacity by entering a publishing partnership with Sportal365. The agreement will see Superbet integrate Sportal365’s publishing platform across its key market domains of Romania and Poland, developing deeper sports led content for its customers. In its statement, Superbet detailed that it seeks to ‘power-up’ its content capabilities by utilising Sportal365 publishing platform, …
Read More »Tag Archives: SuperBet
SBC Digital Summit: A crash course in adaptability and resilience
Adaptability will be an essential quality for betting operators seeking to engage with customers on an increasingly digital-led footing as COVID-19 continues to ensure a retail lockdown. That was one of the big takeaways from a four-strong panel at today’s SBC Digital Summit titled ‘An Opportunity to Revisit the Omni-Channel Approach’. In opening the session, moderator and head of Digitain’s …
Read More »Superbet seeks new Romania CEO following Ardeleanu exit
Superbet is looking for a new Chief Executive in its home market of Romania after confirming the departure of incumbent Vlad Ardeleanu from the betting group’s executive leadership team. This weekend, Romanian business news sources reported that Ardeleanu had chosen to end his five-year tenure leading Superbet’s home market initiatives. Confirming his exit, Ardeleanu stated that he had chosen not to …
Read More »DOWNLOAD: Superbet CEO stars in first SBC Magazine for 2020
Romanian betting operator Superbet will use an injection of cash from Blackstone to build a bigger online profile as it tries to replicate the success of its retail business. That’s according to new CEO Johnny Hartnett, the subject of our lead interview for the first SBC Magazine of the year, which is now available to download HERE. Hartnett, who joined …
Read More »SuperBet makes Zagreb its new technology home acquiring Axilis studio
Croatian tech news source Netokracija.com has reported that Romanian betting group SuperBet Group has acquired Zagreb-based technology development studio Axilis. The acquisition will see Axilis become the lead development hub of SuperBet’s planned proprietary sportsbook platform launch. Both companies maintain an existing working relationship, with Axilis having led the frontend redevelopment of SuperBet new website, which was launched in ‘beta …
Read More »Superbet enlists Betgenius as new in-play trading partner
Romania’s largest sportsbook operator, Superbet, has confirmed that it has signed a new multi-year deal with Betgenius which is set to become the operator’s new in-play trading partner. The long-term deal will see Betgenius offer its live-betting products to Superbet, covering a wide range of sports markets including football, basketball and volleyball, across both its online and retail platforms. Vlad …
Read More »SuperBet Romania secures £175 million Blackstone backing
US private equity fund Blackstone Group LLP continues to expand its European gambling investment portfolio, confirming that it has invested €175 million in Romania and CIS market bookmaker SuperBet. The transactions sees the US PE firm secure a minority stake in SuperBet, Romania’s largest sports betting operator, through its strategic vehicle ‘Blackstone Tactical Opportunities’. Founded in 2008 by industry investor …
Read More »Expansion hungry Superbet launches first Polish betting properties
Romanian betting group Superbet enters the regulated Polish gambling market, detailing that it will lunch approximately 50 betting points/agencies across the nation by the end of 2018. Superbet, Romania’s largest bookmaker secured its approved Polish retail betting license in October 2017 and will become the only foreign-owned betting enterprise to compete within the Polish market. Updating the media, Vlad Ardeleanu …
Read More »Comtrade gaming confirmed as partner for Superbet expansion
Online sports betting and casino operator Superbet has confirmed a deal that will see it migrate operations to technology provider Comtrade Gaming‘s online platform. As part of the deal, Comtrade’s iCore gaming platform will serve as the technology behind Superbet’s digital expansion. Sacha Dragic, CEO and founder of Superbet commented: “Having the right platform technology is a key component for our growth …
Read More »Betting in 2017-2018: Superbet, Technical Innovation, and Erlang
Standing at the doorstep of 2018, a huge year for sports betting with the FIFA World Cup and the Winter Olympics, we’re taking some time out to look back at the industry in 2017. That’s why we sat down with Finbarr Joy, Group CTO at Superbet, and Stuart Whitfield, CEO at Erlang Solutions. SBC: In terms of developments in digital …
Read More »