Romania-based operator Superbet has teamed up with Greek basketball giant Olympiacos BC in a major deal spanning through 2032.
Coming off a season that secured both the Euroleague Basketball cup and the Greek Championship title, it is safe to say that Olympiacos is currently at the top of Greek and European club basketball.
John Kalamvokis, General Manager of Superbet Greece, commented: “This partnership with Olympiacos BC is a particularly important moment for Superbet in Greece.
“Our new partners are a club with an impressive history, a unique identity and a passionate fan base that lives for their favorite club. This organisation has inspired millions of fans through its successes and timeless presence at the highest level of European sports.
“This year’s wins of the Euroleague Basketball and Greek Championship proved once again what Olympiacos means: ambition, hard work and a high performance. These are values that we recognise, respect and strive to serve every day at Superbet.
“We are proud to enter into this partnership until 2032 and look forward to creating engaging and innovative experiences that will bring this club and its fans even closer.”
Olympiacos deal to bolster Super’s Greek presence
The partnership will help expand Superbet’s brand recognition across Greece, having just been launched there by multinational gambling parent Super Technologies (Super), with a promise of a “sports-first” focus and growing engagement with the local community.
Securing an agreement until 2032 means that Greece will now become part of Super’s core markets moving forward, adding to Poland, Romania, Serbia, Belgium, and Brazil – with the addition of four technology hubs across Spain, Croatia, the Netherlands and Romania.
Super will continue to seek more international opportunities, especially in Central and Eastern Europe.
For SBC News, Borut Petek, Chief Global Affairs Officer at Super Technologies, added: “We are building a diversified, technology-led entertainment business with deep roots in regulated and predictable markets. We continue to see Romania and the wider CEE region as markets with strong long-term potential.”
