Having good data is great, but according to LSports CEO Dotan Lazar, this is no longer enough if you’re looking to stand out from the crowd. Instead, he believes that innovation in player retention-focused products is the way forward. In a chat with SBC News, Lazar began by reflecting on the biggest milestones from 2023, including the development of new …
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GR8 Tech: you cannot apply broad brush strokes when it comes to personalisation
Personalisation has become somewhat of a ‘word du jour’ for the iGaming industry as of late – bettors are demanding a more bespoke offering, and operators have been pulling out all of the stops to ensure they avoid providing a ‘one size fits all’ product. But delivering a personalised experience is no easy feat, which is where GR8 Tech comes …
Read More »Pascal Gaming builds Momentum in virtual sports with new solution
Pascal Gaming has set out its plans to elevate virtual sports with the launch of its new solution, Momentum. The Momentum solution will feature eight different virtual sports games, including football, football league, horse racing, greyhound racing, drag racing, cycling, marble racing and in-play tennis. Pascal Gaming explained that Momentum – which can be integrated via white label, turnkey and …
Read More »OddsMatrix adds micro betting options with Fast Markets launch
Gambling operators will soon be able to access a range of “in-game, time-driven betting options” from OddsMatrix after the B2B sports betting data provider announced the launch of Fast Markets. The launch comes just ahead of the 2023/24 football season, with the product soon to be rolled out across other sports including basketball, tennis and “a range of major US …
Read More »Soft2Bet takes B2B offering to Greek market with A1 licence
Soft2Bet has continued to expand its footprint in the Greek market after receiving a B2B (A1) licence from the Hellenic Gaming Commission. The A1 licence is in addition to the Greek B2C licence received back in May and will enable Soft2Bet to offer its gaming, sports betting and game development services to licensed operators across Greece. David Yatom, Soft2Bet’s General …
Read More »Amir Mirzaee: uncovering the imposters of the esports industry
Amir Mirzaee, Chief Commercial Officer and Managing Director of Bayes Esports, dives into all things AI and its use cases within the wider esports industry – most importantly, how its misusage is hurting the esports industry Artificial Intelligence, or just AI for short, has become a contentious topic in the recent past. Programs such as “ChatGPT” opened the door to …
Read More »Going global: Soft2Bet’s David Yatom on pursuing new market opportunities
Since the start of this year, Soft2Bet has set out on a journey to expand its global footprint, with its most recent market entry being Romania. One month on, and the provider is confident that the Romanian market has been a ‘natural fit’, and one that presents a whole host of opportunities for further expansion. In a chat with SBC …
Read More »John Harlow, Stats Perform: why the Women’s World Cup will be unexpectedly different
The FIFA Women’s World Cup is a week away and the quality of on-field action and volume of media coverage is expected to drive an explosion in global interest in the women’s game, teams, and players. SBC News spoke with John Harlow, SVP of Betting at Stats Perform, about why this World Cup will present some different opportunities for sportsbooks, …
Read More »BtoBet: analysing the “promising outlook” for the Greek market
Greece has been in the spotlight over the last few years, with numerous igaming and sports betting companies eyeing up new opportunities within the market. In its latest report, titled Greek Betting Focus, BtoBet analyses the changing regulatory landscape and the factors contributing to the market’s “promising outlook”. The report begins: “The Greek betting and gambling market has a rich …
Read More »LSports: the sports betting industry finds itself at a crucial crossroad in 2023
With skyrocketing customer acquisition costs and a consolidated market making it difficult to differentiate from competitors, these are challenging times for sportsbooks wishing to thrive in a competitive industry. We spoke with Dotan Lazar, Co-Founder and CEO of LSports, alongside Chief Revenue Officer Yoav Ziv and Chief Technology Officer Avri Simon to gain insights into the current state of the …
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