Tag Archives: sports betting

STS leverages Entain pull to gain UEFA IP rights

UEFA Europa League Trophy

Polish sports betting operator STS has gained the rights for the UEFA Europa League and UEFA Europa Conference League in Poland for the 2023/24 campaign.  Under the provisions of the deal, the Polish sportsbook brand will be able to activate the brand for localised marketing activities across the country through this season.  STS intends to use the rights to create …

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Alexander Kamenetskyi, SOFTSWISS: is gamification more than just a buzz word?

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook

If we were to look back at some of the key challenges for igaming companies in 2023, we might find that there’s been plenty of discussion around the topics of player engagement, retention and elevating the overall betting experience.  But one solution that has been proposed numerous times is gamification – the idea of creating new layers of games / …

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John Gordon, Incentive Games: we’re banning the dreaded F-word … here’s why

SBC News John Gordon, Incentive Games: we’re banning the dreaded F-word … here’s why

Writing for SBC News, John Gordon dispels the myths that Incentive Games is a Free-to-Play games provider as he walks us through the company’s unique business model. I’m banning the phrase ‘free-to-play’ in the Incentive Games office. Yes, I know what you’re thinking: “But isn’t that exactly what you do?” No. Let me explain… Some people, when they hear F2P, …

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LSports: Innovation in player retention-focused products is the way forward

SBC News LSports: Innovation in player retention-focused products is the way forward

Having good data is great, but according to LSports CEO Dotan Lazar, this is no longer enough if you’re looking to stand out from the crowd. Instead, he believes that innovation in player retention-focused products is the way forward. In a chat with SBC News, Lazar began by reflecting on the biggest milestones from 2023, including the development of new …

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GR8 Tech: you cannot apply broad brush strokes when it comes to personalisation

Denys Parkhomenko, GR8 Tech

Personalisation has become somewhat of a ‘word du jour’ for the iGaming industry as of late – bettors are demanding a more bespoke offering, and operators have been pulling out all of the stops to ensure they avoid providing a ‘one size fits all’ product. But delivering a personalised experience is no easy feat, which is where GR8 Tech comes …

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Pascal Gaming builds Momentum in virtual sports with new solution

SBC News Pascal Gaming builds Momentum in virtual sports with new solution

Pascal Gaming has set out its plans to elevate virtual sports with the launch of its new solution, Momentum. The Momentum solution will feature eight different virtual sports games, including football, football league, horse racing, greyhound racing, drag racing, cycling, marble racing and in-play tennis. Pascal Gaming explained that Momentum – which can be integrated via white label, turnkey and …

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OddsMatrix adds micro betting options with Fast Markets launch

SBC News OddsMatrix adds micro betting options with Fast Markets launch

Gambling operators will soon be able to access a range of “in-game, time-driven betting options” from OddsMatrix after the B2B sports betting data provider announced the launch of Fast Markets. The launch comes just ahead of the 2023/24 football season, with the product soon to be rolled out across other sports including basketball, tennis and “a range of major US …

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Soft2Bet takes B2B offering to Greek market with A1 licence

SBC News Soft2Bet takes B2B offering to Greek market with A1 licence

Soft2Bet has continued to expand its footprint in the Greek market after receiving a B2B (A1) licence from the Hellenic Gaming Commission. The A1 licence is in addition to the Greek B2C licence received back in May and will enable Soft2Bet to offer its gaming, sports betting and game development services to licensed operators across Greece. David Yatom, Soft2Bet’s General …

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Amir Mirzaee: uncovering the imposters of the esports industry

SBC News Amir Mirzaee: uncovering the imposters of the esports industry

Amir Mirzaee, Chief Commercial Officer and Managing Director of Bayes Esports, dives into all things AI and its use cases within the wider esports industry – most importantly, how its misusage is hurting the esports industry Artificial Intelligence, or just AI for short, has become a contentious topic in the recent past. Programs such as “ChatGPT” opened the door to …

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