SBC News Voice of the Sports Betting Industry
The ability to gather efficient, trustworthy and independent comparisons have become a starting block for consumers across a plethora of industries, with the gambling industry certainly not immune
As black market issues continue to comprise a dominant talking spot when it comes to the global agenda, the necessity for consumers to be efficiently directed to legalised entities has become paramount.
Start-up DailySpin, which has initially set its sights on the well established Italian online gaming ecosystem, is looking to build upon a strong knowledge base, with ambitions of spreading its wings also firmly in the works.
Despite possessing vast experience within the space, CEO Eric Stööp spoke to SBC News to explain that the new project will differ by placing an extra focus on overarching performance, in combination with optimising UX when compared to past examples.
“It has been a long journey for us as a team,” he explains. “We have focused on comparison sites and free to play slot machines since 2011 and sold two ventures.
“…we concluded that web search should still flourish for a minimum of five more years”
“One to Catena Media (noted on the Swedish stock market) in 2016 and the latest one to Raketech (noted on the Swedish stock market) in 2021.
“During these years we learned a lot about the casino market, how to build a user-friendly experience and the slot machine themes and mechanics. In a nutshell, we know what players want.”
In similarity with many aspects of the industry, it’s safe to say that that of player-friendly comparison sites is not one that is lacking when it comes to user choice.
With DailySpin still very much in its infancy, Stööp continues by looking at why it was deemed necessary to establish the company, just what sets it apart and principles that will lead to sustained success.
“Our marketing strategy relies on organic SEO rankings,” he comments. “This was something we had long internal discussions about before deciding to proceed with this project. Mainly given the current pessimistic climate around SEO and the entry of AI search.
“Ultimately, we concluded that web search should still flourish for a minimum of five more years and decided to proceed. Mainly due to the user behaviour around web search and how many years it has taken for this behaviour to manifest. It should take longer than expected to transition to AI search in relation to keywords for the online casino market.
“This time we had a much higher ambition with the state of the product on release compared to previous ventures. This caused some delays in the launch process, but we don’t regret this decision when looking at the current experience we can give users.”
“Brazil is probably the most hyped-up market currently and the growth expectations are huge”
Italy’s flourishing online gambling space was selected as the prime destination to undertake a maiden launch, with the European heavyweight deemed an ideal platform from which to springboard to wider success overseas.
Upon being quizzed on why this particular country was deemed an ideal starting block, Stööp continues: “Italy has always been a market we feel very comfortable with as we have worked with it since 2011. It was a natural move for us to start with this market and are happy with the progress we have made so far.
“Besides the love we have for Italian wines, food and culture, we also have a strong knowledge and passion for the Italian casino market.”
However, like so many across the industry, admiring glances to nations near and far can become commonplace when such global ambitions form the very foundations from which a company has risen.
Latin America has been long viewed as a hotbed of potential, with these possibilities becoming increasingly unlocked as the months and years pass-by. One nation in particular, quite predictably many, if not all, would say, could well be the next target for DailySpin to look to deploy its expertise.
“I don’t think it comes as a surprise when I say that Brazil will be our next entry market,” he says. “Brazil is probably the most hyped-up market currently and the growth expectations are huge.
“This is obviously more applicable for sports betting. Casino and slot machines are nowhere close to the revenues generated by sports betting brands.
“I hope that we will see someone revolutionising multiplayer slot machines. I have seen some unsuccessful attempts during the years.”
“It will take time before the casino market catches up given the culture of the population, but we believe that eventually the behaviour will transition from brick-and-mortar slot machines and video bingo to playing online instead. Hopefully we are correctly positioned when this transition takes place.”
As talk of future possibilities became the focus as the conversation came towards a close, it was only right that the curtain was fully drawn by taking a peak at what could shape the future.
However, AI seemingly the talk of the town, Stööp chose to look elsewhere when posed with predicting what technologies he sees as potentially having a major influence when it comes to future games design.
“I hope that we will see someone revolutionising multiplayer slot machines,” he ends. “I have seen some unsuccessful attempts during the years, but no-one has been able to come up with a product that became popular enough to stay.”
