SBC News Voice of the Sports Betting Industry
Dotan Lázar, Co-Founder and CEO of LSports, has stressed much delight at the company’s latest introduction, which is hailed as a “game-changer” that is set to “revolutionise sports betting”.
The Bookie Performance System aims to enable operators to stand out in an increasingly saturated environment via the provision of real-time and retrospective comparisons against those of competitors.
This competitive edge would be gained through an optimisation of trading courtesy of live, personalised notifications that would issue an alert regarding gaps in fixtures, odds and sports types.
In addition, the solution also permits LSports clients to gain analytical insights into performance and market trends, which are intended to inform decision making around the core areas of pricing, promotions, coverage and more.
“BPS will revolutionise the industry by enabling sportsbook operators to compare themselves to their competitors using only one screen and without manual labour,” Lazar told SBC News. “By doing so, LSports automates and simplifies this process while minimising errors.
Adding: “By receiving these alerts, sportsbooks get a full picture of the market and their direct competitors in real time, and adjust their offerings and margins accordingly.
“This ensures they stay competitive and don’t have gaps in coverage that their rivals can exploit.”
Among the notable features within BPS, as outlined by LSports, are personalised recommendations for pricing, promotions, and coverage optimisation, in addition to the aforementioned comparative nature of the product.
Furthermore, it is noted that missing fixtures and markets can be integrated “with a simple click”, while analytical insights into performance and market trends can be gained through the use of historical data.
“We are thrilled to introduce BPS to the sports betting industry,” Lazar concluded. “True game-changers are invaluable in a highly competitive market.
“BPS empowers sportsbooks with the tools they need to stay ahead of the curve. With BPS, bookies can make smarter trading decisions and maximise revenue using one automated product, rather than relying on multiple screens and manual labour.”
