STATSCORE: new identity reflects our dynamic growth

STATSCORE, a sports data provider, has just undergone an extensive rebranding process, unveiling a new brand identity that aligns more closely with its evolving vision and goals. In this article, STATSCORE leadership tells SBC News how the fresh brand identity reflects the strength of its position in the market. 

New Branding Showcases STATSCORE’s Ongoing Expansion

The dynamic growth of the company is reflected in the recent launch of new products, a constantly increasing number of employees, a new large office where the company has moved, and the new brand identity that has just been unveiled. 

STATSCORE’s rebranding stems from a desire to better represent its core values and its dynamic nature, whose personality features its challenger’s spirit, open-mindedness, creativity and technological innovation. 

As the brand continues to expand its offerings and explore new horizons in sports data technology, there is a recognised need for an identity that embodies a forward-thinking approach and dedication to excellence. 

This rebrand is more than just a change in logo or colour scheme; it reflects an ongoing commitment to staying at the forefront of the sports data and analytics industry. 

STATSCORE's CEO Dariusz Łęczyński
STATSCORE’s CEO Dariusz Łęczyński

Dariusz Łęczyński, CEO of STATSCORE, told SBC News: “We are thrilled to unveil STATSCORE’s new brand identity, which represents our evolution and commitment to delivering cutting-edge sports data solutions. 

“The new branding, featuring powerful and energetic colors, brilliantly captures STATSCORE’s agility, sharpness, and innovative spirit. To me, this new visual identity is a perfect representation of our disruptive approach that makes us serious challengers in the sports data industry. The new identity mirrors an innovative spirit, dedication to clients, and passion for sports.” 

New Logo 

The new logo is a modern representation of the brand, designed to be both striking and memorable. Its characteristic element, apart from the original typography, is the letter “o,” whose shape refers to the running track at the Olympic stadium. This unique feature symbolises a commitment to excellence and a connection to the world of sports. 

STATSCORE new visuals

New Key Visual 

The new key visual, featuring five lines representing a running track, embodies the dynamic and vibrant nature of STATSCORE. It is designed to capture the essence of sports and the

excitement it brings, aligning with the firm’s mission to make data not just extremely fast and accurate, but also engaging and impactful. This visual identity – with dynamic violet, green, and magenta colours – extends across all platforms, creating a cohesive and recognisable brand presence. 

Refreshed Website 

As part of the rebranding efforts, the company’s website has been completely revamped to offer a more user-friendly and engaging experience. The new site features a clean, intuitive design, making it easier for visitors to navigate and access the information they need. Whether seeking detailed sports statistics, live updates, or in-depth analytics, the redesigned platform provides a seamless and enjoyable experience. 

Updated Product Identity 

The product identity has also been refreshed to better reflect innovative capabilities and the value offered to clients. 

“Our rebranding effort goes hand in hand with our commitment to enhancing our product offerings,” added Iwona Gniech-Janicka, STATSCORE’s VP of Product. “We’ve revamped our product identity to better reflect our clients’ evolving needs and industry trends. “The updated designs and functionalities across our suite of solutions aim to deliver even greater value, usability, and reliability.” 

Each product now features a distinct look and feel, making it easier for users to identify and utilise services effectively. This new identity emphasises expertise in data visualisation and a commitment to delivering high-quality, reliable products. 

New Modern and Eco-Friendly Office 

As part of ongoing growth and dynamic development, STATSCORE has announced a move to a new, modern, and eco-friendly office in Katowice, Poland. This space is designed with sports lovers in mind, featuring zones for rest and relaxation, perfect for fostering creativity and collaboration. The new office environment reflects a commitment to sustainability and provides an ideal setting for continuous recruitment efforts, as the team expands all the time. 


The rebranding of STATSCORE marks the beginning of an exciting new chapter for the company. The brand remains committed to pushing the boundaries of what is possible in sports data and analytics. 

Łęczyński concluded: “Our new brand identity captures the essence of STATSCORE’s innovative spirit and expertise in sports data visualisation. With a refreshed logo, website, and office space, we are excited to embark on this new chapter, enhancing our digital presence and reaffirming our position as a challenger in the industry.”

With a refreshed brand identity, new office space, and enhanced digital presence, STATSCORE is poised to take on new challenges and seize new opportunities, while continuing to support clients with the best in sports data solutions.

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