Tag Archives: sponsorship

Golfer Chris Hanson thankful for OPTIMA support

Betting industry multi-channel supplier OPTIMA has been promoting its brand on the golf circuit with the sponsorship of Chris Hanson, who has claimed a tie of 5th place in the European Tour Trophee Hassan II in Rabat, Morocco. Rounds of 72, 71, 67 & 75 gave Hanson a -3 total, just two shots off the eventual winner. OPTIMA MGS is a multichannel, …

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Betting on Football: Is Sky Bet’s sponsorship deal in a league of its own?

Clive Russell will have the honour of kicking off Betting on Football – #BOFCON – on Thursday 21st April. Russell, Managing Director of BD Sports Rights, will be leading a talk on Sky Bet’s sponsorship deal with the Football League and posing the question ‘Are they in a league of their own?’ Andrew McCarron, SBC Managing Director, confirmed: “We believe Clive is …

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Betway hits a double with Darts World Cup sponsorship agreement

Betway has teamed up with the Professional Darts Corporation to become the title sponsor of this summer’s hotly anticipated World Cup of Darts. The 32-nation Betway World Cup of Darts, will be televised live on Sky Sports and broadcast worldwide from June 2nd to the 5th, and will see two-player teams representing their nation in the unique Pairs format as …

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Newzoo predicts brands will spend $325m on esports in 2016

The latest esports focused report by Newzoo states that brands will spend a considerable $325m (£225.9m) across the industry in 2016. This means that the industry as a whole will receive over 70% of total revenue from brands and sponsors this year. This is a sizable increase of 49% growth on last year’s figures which goes some way in showing why …

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DraftKings drops esports sponsorships

Late last week it was announced that DraftKings has decided to pull its sponsorships of major esports organisations. It’s believed that this is due to the mounting costs of the daily fantasy sports operator’s numerous legal battles in states throughout the US. In September DraftKings was one of many companies committing to esports financially, and it agreed deals with the …

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William Hill Vegas sponsoring Joshua-Whyte fight

William Hill Vegas has signed a deal with Matchroom Boxing to sponsor the highly anticipated match between Anthony Joshua and Dillian Whyte on 12 December at the O2 arena. Tickets for the British and Commonwealth title showdown between Anthony Joshua and Dillian Whyte sold out within hours of going on sale in September. The heavyweights have been trading verbals for …

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Nominations open for second Betting on Football Awards

Nominations are open for the second annual Betting on Football Awards. This year has seen the number of categories increase from four to nine as SBC looks to recognise the very best practice in football betting, with new awards in the areas of in-play, mobile, sponsorship, data use and fantasy. Deadline for entry into these awards is 12 November. SBC …

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SIS shows support for British Racing School

SIS, supplier of products and services to the retail and online betting markets, has signalled its continued support for grassroots horseracing through sponsorship of the British Racing School. SIS’ support means that BRS students stand an even better chance to follow in the footsteps of school alumni including champion jockeys Seb Sanders and Paul Hanagan. The sponsorship will deliver new …

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Further racecourse sponsorship from Titanbet

Titanbet.co.uk has announced its first partnership with York Racecourse after agreeing to sponsor this weekend’s May Spring Meeting. The agreement will see the sportsbook endorse two races on Saturday 30 May, which will both be shown live on Channel 4. The seven race card will now include the seven furlong Titanbet.co.uk Stakes at 1:45pm and the Titanbet.co.uk Spring Sprint over …

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Ladbrokes gains title sponsor of the Scottish Professional Football League

The Scottish Professional Football League (SPFL) has confirmed that Ladbrokes will become its title sponsor for the next two seasons. The deal announced this morning is believed to be worth £4 million and will see Ladbrokes gain marketing coverage throughout Scottish football’s four professional leagues. SPFL football divisions had been without a sponsor since 2013, when the league was restructured. …

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